“Speedway” advertising video for Sprint

“Speedway” for Sprint is the latest visual effects creation from MassMarket via Goodby, Silverstein & Partners, San Francisco. Nice CGI job! More info

Talk to Frank... about drug

Pretty neat way of warn against cannabis in a advertising.... If you are more into Coke, you'd better watch this one :

The 19th of March, don't miss the FT ArcelorMittal Boldness in Business Awards

ArcelorMittal (one of Vanksen Client) is celebrating "boldness in Business" with the Financial Times despite (and maybe especially during) the present gloomy context. They are organising the "Boldness Awards" and even I was surprised to see that the leading world steel maker once again took some daring path in choosing the nominees : from Google to Ryanair or Nomura, they all have been selected according the following criteria : Drivers of Change, Corporate Responsibility, Environment, Emerging Markets, Entrepreneurship, Lifetime Achievement. Let's see who are going to be the winners.

You can even participate by voting for the readers' awards category between American Apparel,  

HCL Technologies, Nintendo, Santander  or....  Twitter! 

Join Crispin Porter + Bogusky, Fallon, Virgin, Nike,... at THE INTERNATIONAL MARKETING 2.0 ROI CONFERENCE in Paris on the 30-31st of March

After a successful first edition in Paris last year, Vanksen is co-organizing the Marketing 2.0 Conference, which will give you the opportunity to exchange ROI and Marketing 2.0 ideas with more than 50 internationally-recognized speakers. The conference includes a real who’s-who of brands and agencies that have shaken up the digital marketing world, made buzz, and had the most social media ROI success.

The presentations will discuss better ways to make use of web, buzz, viral, and social media communication strategies. On the program: an anthology of concrete examples, business case studies (with figures), open discussions between marketing directors, advertising experts, and web professionals about the best way to face the changes in today’s marketing landscape.

Agency and advertiser experts will explain different online campaign ROI measurement tools, as well as how to integrate social media into your online strategy and how to run online brand communities :

- Crispin Porter + Bogusky: Steven Erich, Partner / Group Account Director
- Fallon: Michael Wall, President International 
- Nike: Martina Zavagno, Digital Marketing Manager
- Virgin: Alex Hunter, Head of Online Marketing for the Virgin Group
- Ford Motor Company: Scott Monty, Head of Social Media
- Lego: Conny Kalcher, Vice President Consumer Experiences
- Forrester: Mary Beth Kemp, Principal Analyst
- Netvibes: Stefan Lechere, Vice President European Business Development
- Dailymotion: Frederic Bellier, Senior Vice President
- Vanksen|Culture-Buzz & BuzzParadise: Emmanuel Vivier, CEO and Founder
- Fred Cavazza, Independent consultant and Social Media specialist
- BzzAgent: Dave Balter, President and Chief Executive Officer
- Azoomma Marketing Lab: Inus Hwang, President
- Brand Science Institute: Nils Andres, CEO  
and many other internationally-recongized experts

The complete list of speakers is available here.

300 places are on sale exclusively through the conference’s official website: www.marketing2conference.com.

 

Grande enquête sur les métiers du web & baromètre des salaires

Sandrine Szabo, blogueuse et une des guru 2.0 en Suisse derrière de nombreuses rencontres autour du web2.0, de l'iphone, du marketing digital, vient de lancer en partenariat avec Designers interactifs une grande enquête sur les métiers du web & baromètre des salaires. 

Cette enquête servira de base à un livre sur les du web, pour aider les  RH à mieux comprendre les compétences requises, aux étudiants à découvrir ce qui se cache derrière chaque métier et aux employeurs et employés pour définir les bonnes base d'une collaboration, tant du point de vue des tâches que du salaire.

Are you a Real Men 2.0?

1. Real Men don't get defensive when they learn that not everybody shares their enthusiasm for Apple products.

2. Real Men don't give a flying fuck what the business model is.

3. Real Men don't spend 8 hours a day on Friendfeed, "because that's where all the interesting conversations are...".

4. Real Men don't throw a hissy fit when some A-Lister fails to reply to their unsolicited, 6,000-word email.

5. Real Men don't fantasize about traffic spikes while they're beating off.

6. Real Men have sex more often than they get onto Techmeme.

7. Real Men don't blame their business failures on bloggers with more traffic than them.

8. Real Men don't "Open Source" the lint in their navels.

9. Real Men don't sigh like teenagers while watching other men trying to make an honest living.

10. Real Men don't "Follow all the interesting conversations on Friendfeed" when they should be schtuppin' their wives.

11. Real Men don't have to wipe off their keyboard with a Kleenex after every time they read a news story about Apple.

12. Real Men never pretend that their personal blog "belongs to my community".

13. Real Men don't Twitter while their girlfriends are giving them head.

14. Real Men never use use the phrase, "Interesting Conversations" to justify their lame-ass online addiction.

15. Real Men don't blog about blogging.

16. Real Men like blowjobs and beer, more than they like Facebook and Friendfeed.

17. Real Men don't worry about whether Real Men use Twitter or not.

18. Real Men don't give a rat's ass if you prefer Linux over Windows.

19. Real Men actually spend time AWAY from their computers.

20. Real Men don't play "Armchair Quarterback".

21. Real Men don't cry like schoolgirls every time another blogger starts making real money.

22. Real Men don't confuse Cluetrain with Religion.

23. Real Men don't linkbait.

24. Real Men don't confuse "Getting mentioned on Techcrunch" with "Having a real business model".

25. Real Men don't care if their story fails to make it onto Techmeme.

26. Real Men don't ask for sympathy fucks online.

......

Read the rest on Gapinvoid.com, the great blog of Hugh Macleod or on the one of Rajtilak.