mardi 30 mars 2010

Social Influencers Get Talking - eMarketer

According to “The Influencer: A Consumer Voice with Legs,” a white paper from ICOM, a division of Epsilon Targeting, this key group of customers is most identifiable not by demographics but by behavior.

Influencers exist across age, gender and income breakdowns, and they do not interact with any particular media channel differently from the average user. The characteristic they share instead is the desire to talk to others about their experience with products and services.

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert



6 rules to fail with social media (Vanksen Agency)



vendredi 19 mars 2010

The State of Social Marketing Integration - eMarketer

Paul Verna, eMarketer senior analyst, said in the report “Five Reasons Why Marketers Need to Have a Social Media Strategy” that marketers often neglect an integrated strategy because of the perception that social media is easy and cheap to do. But much of the real cost of social campaigns is in the people-hours spent fostering and maintaining social conversations..

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert



ArcelorMittal Web TV 2010 - Episode 1 - Emerging from the crisis

Conceived with Vanksen, ArcelorMittal (the #1 steel making company in the world) webtv Season 3, is now online : http://www.arcelormittal.tv

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert



vendredi 12 mars 2010

Discover Foursquare analytics dashboard for business owners!

This is just the beginning of the business dashboard (...) Foursquare is “thinking about … correlating checkins with weather patterns,” so “for a merchant offering incentives there may be a way for them to offer better incentives on rainy days.”

But that’s just scratching the service. The new TreatCard uses Foursquare’s API to automatically check customers into venues and tie purchase information with rewards. Tasti D-Lite’s Foursquare checkin/purchase setup sets the stage for the day when the business dashboard will include purchase information, to which Walker says, “Once we can add purchase information on top of checkins things can get pretty interesting.”

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert



Marketers Buzz About ROI - eMarketer



The SOCIAL MEDIA LANDSCAPE : what sites for what goals



The SOCIAL MEDIA LANDSCAPE : what sites for what goals



Age distribution on social network sites



Web & Social Media Infographics



Infographic of the Day: The Best Jobs in America