This is just the beginning of the business dashboard (...) Foursquare is “thinking about … correlating checkins with weather patterns,” so “for a merchant offering incentives there may be a way for them to offer better incentives on rainy days.”
But that’s just scratching the service. The new TreatCard uses Foursquare’s API to automatically check customers into venues and tie purchase information with rewards. Tasti D-Lite’s Foursquare checkin/purchase setup sets the stage for the day when the business dashboard will include purchase information, to which Walker says, “Once we can add purchase information on top of checkins things can get pretty interesting.”
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
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