The State of Social Marketing Integration - eMarketer

via emarketer.com

Paul Verna, eMarketer senior analyst, said in the report “Five Reasons Why Marketers Need to Have a Social Media Strategy” that marketers often neglect an integrated strategy because of the perception that social media is easy and cheap to do. But much of the real cost of social campaigns is in the people-hours spent fostering and maintaining social conversations..

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert