via emarketer.com
According to “The Influencer: A Consumer Voice with Legs,” a white paper from ICOM, a division of Epsilon Targeting, this key group of customers is most identifiable not by demographics but by behavior.
Influencers exist across age, gender and income breakdowns, and they do not interact with any particular media channel differently from the average user. The characteristic they share instead is the desire to talk to others about their experience with products and services.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
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