Viral, Buzz & Influential Marketing: presentation from my latest conferences

Since many of the people who attempted the latest conferences I have been speaking at (Marketing2.0 Conference in Paris, Word of Mouth Marketing Conference in Warsaw,...) have asked for it... please find my presentation slides on Slideshare... It is a basic 1h30 synthesis for marketing people who are just starting getting interested in  buzz, viral and influential and word of mouth marketing. Feel free to give me your feedback... It is all about conversation ;)

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When Words Collide : DDB speach in Cannes Advertising Festival 2007

While surfing on http://video.stumbleupon.com, I just came accross this interesting video shot during Cannes Advertising Festival 2007.
Matt Dyke, Worldwide Planning Director and Jeroen Matser, Senior Planner, discussed the new landscape of digital innovations converging with the physical world : RFID, interactive shoPping window, geotagging, gps marketing live localization, objects talking to each other, augmented reality, mobile innovations, live interactive game offline in a movie theater.

Lots of interesting examples... The barriers between digital and real world seems to be collapsing more and more... And you what do you think?

La nuit des publivores de retour au Luxembourg

Source : http://www.paperjam.tv

New Xbox advertising

Speaking at Word of Mouth Conference in Warsaw, Poland

Today I was speaking at The annual conference "Word of Mouth - The power of consumers" in Warsaw Poland. This event was organized by StreetCom (the local equivalent of BzzAgent or Buzzers.nl in Poland).

I was pleased to join top word of mouth marketing authorities from United States, Great Britain, France, Germany, Holland, Sweden, Poland such as Emanuel Rosen (Author of international bestseller "The Anatomy of Buzz"), John Hlinko (President and CEO Grassroots Enterprise) who is know helping Obama to recruit more advocates, Willem Sodderland (Founder and CEO word of mouth marketing agency Buzzer in the Netherlands).  Please find Willem's presentation below :

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More info : http://kalicinscy.avx.pl/konferencjawom2008eng

Marketing 2.0 Conférence | Paris (5/6 may)

A few photos from http://www.marketing2conference.com we are co-organising with Vanksen|Culture-Buzz & Nils Andres from the Brand Science Institute. More available on Flickr.

Fanny interdite à l'ESCP-EAP :)

Plutôt marrant, en essayant de consulter le blog de notre collaboratrice Fanny Bouton depuis la conférence Marketing 2.0 que nous co-organisons à l'ESCP-EAP je tombe sur cette page...

Fanny "interdite par la charte déontologique de l'Escp Eap"? ;)