He is an american hero, he’s black, well dressed and has big ears...

More info : http://www.sun7news.com

Top links of the month | Nov 2008 (Social & New Media + Measurement)

New media & Social media

-       Facebook might buy Twitter, Feedburner Merged Into Google Feeds, WPP & Google to Partner and Fund Academic Research.

-       Q3 Internet ad revenues at nearly $5.9 Billion and Social nets crack $1B mark.  

-    The Economist explains us that blogging is no longer what it was, because it has entered the mainstream. Emarketer confirms the trend : Blogging becomes mainstream. Some say it is the end of the web2.0.

-       On the contrary, marketers still face steep web 2.0 learning curve.

-       Social Networks Steal Time From TV, but There's Hope.

-       Capturing social media success in a bottle

-       Youth Say ‘No’ to Marketing on Social Networks; More Receptive to Email Ads

-       Overseas Workers Lick Cream Off Social Media Market

-       MySpace launched MyAds, a slef service ad platform  (French). Similarly, display ad builder' takes design work out of adwords 

-       Agency Finds Correlation Between Brand Advocates, Business Performance

-    Digging Up Demos on Web Communities : Web groups are great for target marketers—and they know it.

 

Metrics a measurement

-       Market research firms have hard times measuring newly developed types of social networking ads.

-       Google analytics is offering new functionalitiesbut still show some disturbing inaccuracy. Web analytics can even cripple your campaign if you don’t use it properly.

-       comScore Estimates Reach of Website Ad Buys, Tracks Audiences for 'Virals'

-       ‘Conversation measurement toolbox' quantifies value of social media

-       A framework for measuring social media

Christmas marketing

-       Dell, eBay, Sephora Offer Virtual Gifts on Facebook, a new frontier in social network ads?

 

Find more good info and links about viral marketing, word of mouth marketing & social media on www.culture-buzz.com , the blog of Vanksen, my 360° & buzz agency.

Nouvelle version pour le site de Stratégies le 1er décembre

Le magazine Stratégies a proposé à quelques bloggers de venir découvrir la nouvelle version de leur site dans les locaux de Vanksen à Paris.

 

François Kermoal et Luc, leur responsable technique ont ainsi partagé les réflexions et innovations menées pour aboutir à cette nouvelle version lancée aujourd'hui le 1er décembre 2009. Pas évident de repenser un site qui comprend pas moins de 100.000 articles depuis 10 ans. L'objectif était ici d'inviter l'audience qui consulte la newsletter quotidienne avec un taux d'ouverture assez hallucinant à passer plus de temps à naviguer dans le site.

Désormais :
- les articles après 15 jours sont disponibles aux personnes enregistrés et au bout de 30 jours à tous.
- il est possible de créer des alertes email sur un thème, un nom de marque (votre agence, votre client, votre concurrent)
- la rubrique "nouvelles créations" sera mis à jour en temps réel
- une nouvelle version du moteur de recherche permet de retrouver une création par agence, entreprise, secteur,... il remonte aussi désormais les différents éléments (print + vidéo,...) d'une même campagne... une très bonne idée vu le contexte très "communication à 360°" actuel.
- la mise en page a été revue pour faciliter la navigation.
- toutes les tribunes et édito sont désormais en ligne
- les créations du jour en print vont désormais bénéficié d'un affichage à la taille revue
- un player vidéo top qualité grâce à Kewego

 

Une newsletter à la mise en page revue : plus de couleur et une mise en avant de la création du jour :

 

Bref pas de révolution mais de nombreuses évolutions utiles pour améliorer le site de cette réference en matière de presse pro sur la publicité. Je suis toujours agréablement surpris de voir François Kermoal toujours aussi passionné après autant d'années et encore plus surpris d'apprendre que tous les développements du site ont été mené en interne! (et oui des DSI efficaces cela existe!).

Rendez-vous donc sur http://www.strategies.fr/

Top links of the month | Nov 2008 (Crisis Marketing + Viral & WOM marketing)

Marketing during recessions

Financial crunch & depression is upon us. How should brands & marketers react?

-       Consumer-spending drops big, 1st GDP Quarterly Decline since 91.

-       Traditional media budgets are going down, online advertising is up. A trend confirmed by Publicis CEO or in the UK.

-       The french AAC latest advertising numbers

-       For some 2009 might even be the year of online brand marketing

-       B2B Marketing budgets showing resilience

-       WSJ says experimental ad budgets are getting cut

-       Search Engines Marketers remind us that SEO & SEA is a recession panacea. So is research advertising. Some others invite you to check if it is not the time to fire your seo agency? But managing paid SEA is not an easy job for many brands.

-       Fullsix launched a blog about marketing during crisis

-       Startup are starting to layoffs (starting with Seesmic). Razorfish fired 40

-       Like far too many companies these days, Zappos.com recently laid off a notable chunk of its workforce. What made Zappos different about its layoff was its level of public transparency about it, Zappos even has used twitter to announce the jobs cut.

-       Marketers increasingly bypass traditional business model and adopt media agencies as their newest ad agencies

-       In some cases as the lines blur, digital agencies are taking lead

-       Not all online media companies will survive the ad recession. Many web 2.0 start-ups which revenues are ad based might die  and bloggers will be affected by the ad crash

Word of mouth & viral marketing

-       Online reviews second only to word-of-mouth in purchase influence

-       Blogs influence consumer purchases more than social etworks

-       Branded content is not always easy as AT&T's iJustine Web Series might be forced to conclude

-       Google is jumping in the branded content wagon

-       Competition wants to imitate Hulu branded content model

-       Will video search ads be youtube's money mint? Google's Video-Sharing Site Is Racking Up as Many Queries as Yahoo

-       Tips for successful media seeding

When advertising can be worse than doing nothing : Baby Laugh-a-Lot Commercial

Is this me, or is this advertising totally... freaky!!!

Booya!!! The Future of Kodak by their CEO

A few years ago, an internal video of Kodak CEO speech leaked out. For the few that have not already watched it and want some examples of original no bul**** management motivation speach, check this out :

In another style, have a look at the video of the new CEO of Chicago Tribune, Sam Zell, that I posted a few month ago. Don't tell me you can't feel the passion ;) :

Sam Zell's Talk at the Chicago Tribune from margaret on Vimeo.

Sex and War : We need to reduce population size to survive as a species

I was surfing on Wired.com on just discovered a really interesting article about a new book called http://www.sex-and-war.com. If you have a few minutes, have a read at the Wired excerpt. The authors offer a really interesting view on human history, showing that most of wars are related to a team fight for ressources (food, land,...). It may be a bit extreme or provocatice (hence the title of this post) but it is even more worrying to see how surexploited the planet is...

Here is a quote : "Power, patriotism, and curiosity can drive even the most intelligent and informed men—and it is virtually always men—to turn new scientific discoveries into weapons of mass destruction. The witness of history seems to be that the predisposition to fight and to defend ourselves against attack is so powerful that human beings, once they perceive themselves to be in a life or death struggle of any kind, will always justify research and development of new weapons, however horrendous their effects. (...) But there is one action that we must take, individually and as a world, if any of the others are to be successful. It directly contradicts some of our deepest evolutionary programming, but if we are to survive as a species, we must stabilize or even reduce population size"

And you? What do you think?