Mini interview of Alexis Juncosa, Chief Redactor of Nico Magazine. Nico is THE trend and culture news zine in Luxembourg. Despite being small, Luxembourg is offering many opportunities for fashion show, music and cultural events. Alexis is a passionated watcher of Luxembourg night and cultural life. This interview just took place during the Marketing and Communication Awards Night in the RockHal Luxmebourg (23/02/06).
Mini Interview of super creative Deborah Causton. Talented marketing and design freelance, creator of the Design Club, Deb represents the dark side of communication in Luxembourg ;-) She just created the buzz during the party by launching Alternative Communication Awards the night before (the Golden Ducks Awards). This interview just took place during the Marketing and Communication Awards Night in the RockHal Luxembourg (23/02/06).
What is it to be a creative freelance expatriated in Luxembourg?
Difficult to crack the bigger market and very little benefits for being a freelancer in this country, the focus seems to be about making money and not having free time. Something the government should address if they are wishing for encourage creative entrepreneurialship or persuade talented people to hang around.
Tell us about the Golden Ducks Awards?
Golden Ducks was organised by Linda Bos (Freelance Designer), & myself, as a Design Club (www.designclub.lu) initiative it was initially a test run for an event to be staged in the summer here in Luxembourg (keep your ear to the ground on that one!).
The Golden Ducks are the Alternative Design & Communication Awards. They are a sarcastic slant on the official 'Communication & Design Awards' (Markcom as they are known here in Luxembourg). Award categories include Best Use of a Semi Clothed Person (The Nudist Award); Most Creative Use
of an Animal Cousin (The Quack Award), The Most Obvious example a Translator was Not Used (The Lost in Translation Award). We are not aiming to make a point and are just highlighting common 'mistakes' in design & communication in a light hearted way and not necessarily being critical of the work.
What is you opinion of Luxembourg Communication and Marketing Market?
It's ok. As a London lass it is difficult to compare the quality of work produced in the UK to here. Obviously more money is spent over there because there is a larger market/audience. Luxembourg does have moments of genius. I think to continue there is a requirement to encourage more
young people to be expressive and bend the rules a little. Look out side the Grand Ducky Box!
How do you see the future?
For the ducks it is all good. Nominations start on 31st March for 2007 (www.goldenducks.com). Linda & myself are looking to be better prepared for the event next year and will be considering some international categories.
Mini interview with Jean Luc Mines, director of Mikado Publicis Luxembourg, one of the leading communication agency in Luxembourg. This interview just took place during the Marketing and Communication Awards Night in the RockHal Luxembourg (23/02/06).
With our buzz and viral marketing agency Culture-Buzz, we have been experimenting and implementing word of mouth strategies and tactics for several years now. After many seeding and blog marketing campaigns for brands such as Nokia, Warner Bros, Canal +, Sony or 20th century Fox we have gather a group of more than 300 buzzers (influents bloggers, online communities managers, websites owners,...).
We our international development (Germany, Switzerland, France, Benelux, Asia) it was now time to climb the next step. I am therefore happy after several weeks of effort to announce the launch of BuzzParadise. This european plateform will help brands to connect with consumers and deploy buzz marketing campaigns. The aim? To generate word of mouth by involving bloggers, influents, and opinion leaders through seeding, PR and vip events invitation actions.
Power To People! Brands beging to understand the power of word of mouth and the power of involving their own customers instead of only marketing to them... I hope BuzzParadise will help to ease and accelerate this trend...
More Info:
- The complete press release (French)
- Buzzparadise wbesite
