mercredi 27 juin 2007

Invited as influential by Smuggler Suits

If you don't know the differences and advantages of whole against silk, if you don't know what is a super 130, or why choosing coton over flax... you should have come with me to a workshop organized by Smuggler for a selection of "happyfew" executives. Indeed this brand of "sur mesure" suits and shirts have decided to adopt a marketing 2.0 approach by inviting some ambassadors to learn about the art of making a perfect suit.



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The men of my group were therefore delighted to have a detailled crash course about textile the other night... Next workshop will be on betatesting their future website and application (don't look at their old website http://www.smuggler.fr). It seems Smuggler is working really hard to understand customers expectations and to look forward including them very early in the marketing process... good job! I will let you know about the coming steps of this marketing experiment...which I hope will be as successful as the one of "English Cut" thanks to the talent of Hugh Mc Leod aka Gapingvoid. Thanks again to Benjamin for his patience and his passion...

More photos on my Flickr...



Enjoying Vanksen f***ing cool new offices in Paris

After a new 900m2 office in Luxembourg, that's right, Vanksen|Culture-Buzz, BuzzParadise & LegitiName teams in Paris have just moved to an amazing new cool office (still in "Cité Paradis" but #1bis now). Wood, brick, and stone,... yep, it is amazing how much a working environment can influence your mood... get ready for the coming party...



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mardi 26 juin 2007

Paris Blogue t'il IX / BlogBang Launch

mThe 9th edition of the bloggers meeting in Paris "Paris Blog t'il" was very succesful with a nice atmosphere (thanks to the champagne offered for the launch of BlogBang?). Most of the blogogeoisie was there... More photos on my Flickr...



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jeudi 21 juin 2007

Four Eyed Monsters: the power of us...

Thanks to Petite Anglaise I just discovered "Four Eyed Monsters", a really cool movie on YouTube (available there until Aug. 15th). But the beauty is that the 2 film makers are illustrating the principle of cocreation or cofinancing by inviting everyone to take part into the financing... Welcome in a new era of talent where everything is becoming of the "power of us".



mercredi 20 juin 2007

Assemblée Générale EBG (Electronic Business Group)

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600 web professionnals are gathering today thanks to Electronic Business Group... Internet is definitely on a high trend nowadays... (and I am not talking about the recent purchase of Duke or Business Interactif...)   



mardi 19 juin 2007

The truth is under your mouth

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Source : http://www.1-click.jp



I gave my life to YouTube


I gave my life to YouTube
Vidéo envoyée par akanjee
"I gave my life to YouTube" is our answer to a youtube video called "Addicted to YouTube" ( http://www.youtube.com/watch?v=-sDyVAUb8xE ) made by a youtube fanatic, who describes in a song all his different night & day activities on youtube.
________
Lyrics, music & video made in 1 night by A. & M. Whitener
More of our music on www.alienhearts.com

••• LYRICS •••

Every evening when I wake up,

I log my brain on my new life

It's made of moving images on a flat screen

That I can't touch, smell nor feel.



I gave my life to youtube

I gave my live to a company, and I'm proud

I gave my life to youtube

I gave my live to a company, and I'm proud



I don't go out

But I can upload a video

It makes me feel so creative

Until I remember I'm only a sheep.



I give my opinion

"O.M.G. this is awesome"

I need everyone to read it

Cause I'm desperate for a little attention.



I like to watch homemade videos

Most of the time they suck real bad

But I give them a good rating

Cause I feel just like other loosers like me.



And at the end all that remains

Is a bunch of empty souls living at their desks,

One day I hope I'll go outside

And live everything I saw on youtube.



dimanche 17 juin 2007

Buzzcast #40 / Prof. Diana Derval / Author of the book Wait Marketing

Professor Diana Derval, author of the Book "wait marketing" has accepted to be buzzcasted by Vanksen/Culture-Buzz France, buzz & communication agency (Ok the light sucks :( but at least the sound is good)). If you are curious and would like to know more, visit Diana's blog here : http://www.wait-marketing.com..





... or download the 1st chapter for free in french by clicking on the banner below...

NB : Diana will launch her book in the USA, by using BuzzParadise services!



jeudi 14 juin 2007

Blogger Agency Party @ La Suite in Paris tonight

Tonight I will meet many marketing & avertising bloggers in Paris thanks to the Blogger agency party organized by Cyril (Ogilvy) at La Suite. The registred bloggers are :



Gaetan Duchateau // http://gaduman.blogspot.com
Samuel Dumas // http://www.lebloginsolite.com/
Cedric Gorrias // http://gorrias.neufblog.com
Jean-Baptiste Plantin // http://jbp.typepad.com
Oscar Ugaz // http://www.pmiww.com
David Velten // http://cpawam.blogemploi.com/
Eric Di Pol // http://superfiction.net/blog/
Wai Ming LUNG // http://mrlung.com
Cyril Rimbaud // http://www.morsure.net
Cyrille Chaudoit // http://www.veille2com.com
fedra Djelassi // http://webnews.blogspirit.com
Emmanuel Vivier // http://www.culture-buzz.com
Sarah Hémar // http://mesimagesquibougent.typepad.fr
thomas Rousselot // http://www.blog917.com
Henri Resse // http://www.resse.com/
Antoine Heftler // http://www.g-marketing-blog.com/
Eric Maillard // http://www.prland.com
Jean Philippe Sainsot // http://spinfaya.blogspot.com/
Fred Wandres // http://www.wandres.net/blog/
Nils CLEWORTH // http://www.buzzparadise.com
Xavier LESUEUR // http://www.buzzparadise.com
Stanislas Magniant // http://blog.netpolitique.net/index.php/
Aziz Haddad // http://aziz.typepad.com/
Sophie Noel // www.heaven.fr
Antony Hamelle // http://anham.typepad.com/h2a/
Adrien Heron // www.ra7or.com
Baptiste Roynette // www.ra7or.com
Mermet Olivier // http://www.oliviermermet.com/blog
Alex Gaudin // http://lexeul.blogspot.com
Charlotte Defaye //www.visionere.net/blog
Guillaume du Colombier // http://sendtofriend.blogspot.com
Damien Anfroy /// http://www.damienanfroy.net Czarnecki /// www.mustribe.blogspot.com /
www.mustindustry.blogspot.com
Raybaud  /// href="http://www.isobar.fr">http://www.isobar.fr



More info on http://bloggeragency.com.



Create your cool 3D avatars with Gizmoz.com


Get your own at Gizmoz.com (if my new Hairstyle convinced you ;) )


Quels sont les services 2.0 que vous avez utilisé aujourd’hui?

A la demande de Rmen, voici une petite liste des mes outils 2.0 préférés..

Pour bosser et me tenir informé:





Pour gérer mon réseau





Pour gérer mes photos, video, etc





Pour communiquer






Pour me déplacer:



Et vous?



Je passe la balle à Grégory Pouy, Juan, Gonzague et LadyV.



mercredi 13 juin 2007

EBG Conference about Buzz & Viral Marketing

Vanksen/Culture-Buzz was animating a word of mouth marketing conference in Paris with the EBG (Electronic Business Group). Guests were BPI(Beauté Prestige International), Coca cola, 118-218 and Choc Magazine. It was great to see so many people there for a launch break seminar...Buzz and word of mouth definitely seem  to become a major subject for brands in France...



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Fond more pics on my Flickr... 



dimanche 10 juin 2007

Kokian paintings in Luxembourg

Last Friday, I was delighted to see one of my favorite modern painter, "Kokian" visiting us in Luxembourg for a nice exhibition of his latest paintings in Leslies' Art Gallery in Bridel.



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If you don't already know Kokian, have a look at his website that show the whole of his artistic talent...
NB : Kokian has just been selected by Challenge Magazine, Beaux Arts Magazine & Artprice as one of the top 1000 artists who make the artistic market in the world!



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When Creative talents send creative applications...

I am sometimes so bored by applications we receive everyday at the agency... So many people say they are creative but their cv just look like thousands other ones... Just below I discovered a very nice example on how to stand out from the crowd while looking for a creative job... Well done Marie and good luck for you job quest! I bet by using youtube, you cv can really become viral...




Sources :
- Le blog CMYK
- http://www.youtube.com/watch?v=pYBN9Y6ymaQ&eurl=http%3A%2F%2Fhi%2Dd%2Ech%2Fblog%2F



vendredi 8 juin 2007

Sex Marketing : SEX = BUZZ

Good or bad, sex is very likely to generate some buzz. Just ask  Bic for his shaver







or to Elave with its nothing to hide campaign...





Offcourse not all brands may have a real interest in using it, but if like this band (Thanks Georges ;) )you don't care about provocation and be seen as male chauvinist, why not using sex and get people react.



jeudi 7 juin 2007

I Think I was misunderstood...

I really enjoy advertising when sometimes it does really foster emotions and surprise. This spot for http://www.epuron.de is nearly as good as a short film...





Via http://www.oliviermermet.com/blog via http://vlancom.blogspot.com via http://www.brightcove.com



mardi 5 juin 2007

Je suis millionaire... enfin !

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samedi 2 juin 2007

1st Yulbiz Party in Paris

Fred Cavazza (one of the most influential french blogger regarding Web2.0 and Second Life) has organized a really cool bloggers and webaddicts meeting yesterday night : Called Yulbiz (in reference of a similar type of party in Montreal).



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It was a very cool opportunity to meet around a drink with many interesting people in a very nice spot : Urbi et Orbi. More photos on my flickr...



Buzzcast#37 / Sven Rusticus / Icemedia (Netherlands)

Interview of Sven Rusticus, Founder and CEO of Icemedia (Netherlands) who create personnalized media concepts to generate word of mouth. Teens can for example order for free personnalized business cards sponsored by a a brand, travelers can create a personnalized tag for their luggages,...

This interview was done by Vanksen, during the International Word of Mouth Conference organised by the Brand Science Institute in Amsterdam the 10th and 11th of may 2007.





vendredi 1 juin 2007

Arcelor Mittal : New Spot : Transforming Tomorrow

New advertising video spot of Arcelor Mittal, The #1 Steel Industry player in the world. The new branding of the firm has been revealed the 31st of may 2007. More info on http://www.arcelormittal.com & http://www.arcelormittal.tv


The rebranding, new spot and new logo where presented in a very nice launch party at Musée Rodin in Paris.


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I had the pleasure to meet there with bloggers such as Mry...
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Petite Anglaise (I cannot wait for her coming book !) or Gregory Pouy.
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More photos on my Flickr...