Trend # 1 : PCs are the new TV
Ore than One-Third of Entertainment Consumed on PCs. Indeed according to this study, Content consumed on desktop and laptop computers is responsible for :
- 30% of all entertainment time spent listening to audio content, including music, podcasts and recorded books
- 48% of all entertainment time spent watching video content, such as TV shows, full-length film and short videos
- 37% of all entertainment time spent reading print content, including newspapers, magazines and books
“Communitainment,” the social activities that support online entertainment content, also is on the rise among Internet users, Netpop said. Among 13-34-year-olds, 60% regularly engage in at least one of the communitainment activities measured in the study, spending an average of 78 minutes per weekday. Those activities include interactive activities such as posting comments about a favorite TV show or recommending a new album to a friend.
Trend #2 : Theory is over : The Data Deluge Makes the Scientific Method Obsolete
In this great Wired article,Chris Anderson declares the ned of theory! With the amazing amount of data available, it is now possible to determine trends without creating a model, that most of the time is inaccurate.
Trend #3 : The "Participation Premium": Participation is the new currency
In one of his latest posts, Robert Scoble came up with a great point about the value of social currency.
Trend #4 : Digital complement more than replace traditional advertising channels
A new ‘Integrated Marketing Media Mix’ Study explains that “Digital media ranging from the firmly established email to the nascent mobile marketing channels are complementing - not replacing - direct mail, telephone, events, and direct response broadcast advertisements,”...
Trend #5 : The mismatch problem : Do you hire people based on the measuring the wrong variables?
Check out this great video of Malcolm Gladwell (The Tipping Point) discussing the shortcomings of today's hiring practices. He cites examples of professional sports that conduct "combines" where teams measure the performances of prospects in the hopes of drafting the future stars. Guess what: this method doesn't work. Jobs--of all types--are more complex, and the desire for certainty increases but is manifested in measuring the wrong things. Via
Trend #6 : Is the democratisation of news media another Web 2.0 myth
I am all convinced that web2.0 has made many media capabilities available to much more people than before. This articles strongly disagrees...
Trend#7 : free is much more powerful than a discount
In this article discover how "FREE" might be much more efficient in defining a discount for a product...Wired was already Why $0.00 Is the Future of Business a few months ago...
Trend#8 : in the USA, online spending now exceeds TV/radio/movies for the first time ($98.5 billion).
Spending on total US advertising and marketing will grow 3.9 percent in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc., which said growth has declined from 2007's 5.8 percent, MarketingCharts reports.
The fastest-growing of all ad types is online, which is expected to grow 12.3 percent in 2008 to $105.3 billion (or $40.2 billion excluding advertisers' spending on their own sites).
Trend #9 : Marketers Are The New Record Labels
Based on a NY Times article, PSFK explains that "Brands and companies are taking on the role of record label as the old model of music distribution continues to die. Proctor & Gamble, Nike, Red Bull, Unilever, Converse and Bacardi are all forming relationships with artists and providing payment, publicity and distribution for their songs. It becomes a win-win situation as the musicians get paid well to continue their work, and the brands share the limelight generated"
Trend #10 : Best successful digital strategy : BE NICE
It might look simplier than it is, but one of the best way to succeed in a 2.0 world is just 2 words long : BE NICE!
