Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 30 septembre 2009
Ad Dollars Flood to Social Nets - eMarketer
via emarketer.com
The entertainment industry led the charge, with 812% year-over-year growth in social network ad spending. Travel, business to business, and automotive advertisers all increased spending on social networks by more than 150% between August 2008 and August 2009—even while decreasing overall online ad spending.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Web ad growth to reach double digits in 2010 - eMarketer
via emarketer.com
The “Interaction 2009” report predicts 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 29 septembre 2009
Evolution (Burning Man time lapses)
via vimeo.com
An amazing video about BurningMan 2009. Thanks to Stef for it...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
75% of us online retailers plan to accelerate their use of, and commitment to social media.
via emarketer.com
Customer engagement has become a metric to be reckoned with, where failing to engage consumers via community and social media will have brand and bottom-line implications... More than one-half of Web retailers surveyed already use five of the 10 community or social media tools
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Social Media ROI
via flickr.com
Social media is intangible - how do you quantify the ROI of online social tools that are based on human networks and micro interactions? This image is inspired by Shane Gibson's podcast (http://www.intersectionconsulting.com/blog) about 26 ways to measure social media ROI -
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 28 septembre 2009
vendredi 25 septembre 2009
Online Helps Marketers Do More with Less - eMarketer
via emarketer.com
The No. 1 strategy for marketers who wanted to improve effectiveness without spending more, according to the June 2009 poll, was shifting from traditional to digital media. More than one-half of respondents also reported shifting spending away from brand-building initiatives, and 38% were putting more spending into lower-cost media.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
PR, TV, Blogs... What You Should Plan, Do, and Support - (by Javier Godoy)
A nice graph to explain how to manage different type of media in an effective way.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 24 septembre 2009
mercredi 23 septembre 2009
lundi 21 septembre 2009
All the ad spending figures for 2011 and 2012 - eMarketer
via emarketer.com
eMarketer projected in April 2009 that total US ad spending would drop 8.2% this year, and that online spending growth would stay positive, rising 4.5%.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Nike Sportswear : "The game is never over" with Patrice Evra in pixeldesign
via youtube.com
New TV ad for Nike featuring French footballer Patrice Evra : “The game is never over “
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Clay Shirky talking about Social Capital @ TED
via spyer.com.br
"Internet is the first media in history that has native support for groups and conversation at the same time. Where the phone gave us the one to one power; television, books, magazine gave us the one to many pattern; the internet gives us the many to many pattern...."
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 16 septembre 2009
Measuring the Business Effects of Web 2.0 - eMarketer
via emarketer.com
McKinsey Quarterly’s “Global Survey” polled companies about the benefits gained from using various Web 2.0 tools, both internally and externally. The study found that several technologies were a boon for relationships among employees as well as with customers and external partners.
When it came to customer-related benefits, blogs were the most useful tool, bringing measurable benefits to 51% of responding companies worldwide. That was followed by video-sharing and social networking, at 48% each, and RSS feeds, at 45%.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Nice! Romain Laurent - Photographer
French photographer Romain Laurent (http://www.romain-laurent.com) is known for his superb work, and is often contracted by ad agencies. His latest concept features everyday New Yorkers standing at nauseating 20 degree angles. Really great...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
(Video) 11,000 Twitter Good Mornings from around the world
via psfk.com
Jer Thorp of the blprnt blog (http://blog.blprnt.com) has created a simple but compelling data visualization of Twitter posts across the planet which say “good morning” in some way. An animation displays a wave of about 11,000 tweets collected over a 24 hour period. It was made using Processing, Twitter4J and MataCarta’s geo-parsing APIs. Watch it below.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 14 septembre 2009
Back from BurningMan 2009 and USA
via flickr.com
Back from my visit to Vanksen NY for 3 months. I was lucky to spent may last week in the USA at the amazing "BurningMan" festival (http://www.burningman.com). An incredible gathering of more than 40000 creative and crazy people celebrating the freedom of expression for a week in the middle of the Nevada desert. You can find some of my photos here : http://www.flickr.com/photos/73745210@N00/sets/72157622299464272/ . I will write a post of this inspiring Festival in the coming days....
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
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