75% of us online retailers plan to accelerate their use of, and commitment to social media.

via emarketer.com

Customer engagement has become a metric to be reckoned with, where failing to engage consumers via community and social media will have brand and bottom-line implications... More than one-half of Web retailers surveyed already use five of the 10 community or social media tools

Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert