Measuring the Business Effects of Web 2.0 - eMarketer

via emarketer.com

McKinsey Quarterly’s “Global Survey” polled companies about the benefits gained from using various Web 2.0 tools, both internally and externally. The study found that several technologies were a boon for relationships among employees as well as with customers and external partners.

When it came to customer-related benefits, blogs were the most useful tool, bringing measurable benefits to 51% of responding companies worldwide. That was followed by video-sharing and social networking, at 48% each, and RSS feeds, at 45%.

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