via emarketer.com
The No. 1 strategy for marketers who wanted to improve effectiveness without spending more, according to the June 2009 poll, was shifting from traditional to digital media. More than one-half of respondents also reported shifting spending away from brand-building initiatives, and 38% were putting more spending into lower-cost media.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Aucun commentaire:
Enregistrer un commentaire