A pretty good 30 minutes summary of the state & challenges facing the music, video, movie & media industries online. If you want to know why Sony did'nt invent the Ipod? How much money a us household spent on services (mobile, cable, web) that didn't exist a generation ago? What are the 3 ways to acquire content? Then, check this video!
mardi 30 décembre 2008
lundi 29 décembre 2008
samedi 27 décembre 2008
AOL account cancelation crisis : Brands should realize we are leaving in a tyranny of transparency era
Brands, you are as weak as your weaskest salesman, as bad as your worst shop. Every bad behaviour is likely to finish on the web and in the media nowadays...
vendredi 26 décembre 2008
mercredi 24 décembre 2008
mercredi 17 décembre 2008
mardi 16 décembre 2008
dimanche 14 décembre 2008
mercredi 10 décembre 2008
mardi 2 décembre 2008
Top links of the month | Nov 2008 (Social & New Media + Measurement)
New media & Social media
- Facebook might buy Twitter, Feedburner Merged Into Google Feeds, WPP & Google to Partner and Fund Academic Research.
- Q3 Internet ad revenues at nearly $5.9 Billion and Social nets crack $1B mark.
- The Economist explains us that blogging is no longer what it was, because it has entered the mainstream. Emarketer confirms the trend : Blogging becomes mainstream. Some say it is the end of the web2.0.
- On the contrary, marketers still face steep web 2.0 learning curve. - Social Networks Steal Time From TV, but There's Hope. - Capturing social media success in a bottle - Youth Say ‘No’ to Marketing on Social Networks; More Receptive to Email Ads - Overseas Workers Lick Cream Off Social Media Market - MySpace launched MyAds, a slef service ad platform (French). Similarly, display ad builder' takes design work out of adwords - Agency Finds Correlation Between Brand Advocates, Business Performance - Digging Up Demos on Web Communities : Web groups are great for target marketers—and they know it. - Market research firms have hard times measuring newly developed types of social networking ads. - Google analytics is offering new functionalitiesbut still show some disturbing inaccuracy. Web analytics can even cripple your campaign if you don’t use it properly. - comScore Estimates Reach of Website Ad Buys, Tracks Audiences for 'Virals' - ‘Conversation measurement toolbox' quantifies value of social media - A framework for measuring social media - Dell, eBay, Sephora Offer Virtual Gifts on Facebook, a new frontier in social network ads? Find more good info and links about viral marketing, word of mouth marketing & social media on www.culture-buzz.com , the blog of Vanksen, my 360° & buzz agency.Metrics a measurement
Christmas marketing
lundi 1 décembre 2008
Nouvelle version pour le site de Stratégies le 1er décembre
Le magazine Stratégies a proposé à quelques bloggers de venir découvrir la nouvelle version de leur site dans les locaux de Vanksen à Paris.
François Kermoal et Luc, leur responsable technique ont ainsi partagé les réflexions et innovations menées pour aboutir à cette nouvelle version lancée aujourd'hui le 1er décembre 2009. Pas évident de repenser un site qui comprend pas moins de 100.000 articles depuis 10 ans. L'objectif était ici d'inviter l'audience qui consulte la newsletter quotidienne avec un taux d'ouverture assez hallucinant à passer plus de temps à naviguer dans le site.
Désormais :
- les articles après 15 jours sont disponibles aux personnes enregistrés et au bout de 30 jours à tous.
- il est possible de créer des alertes email sur un thème, un nom de marque (votre agence, votre client, votre concurrent)
- la rubrique "nouvelles créations" sera mis à jour en temps réel
- une nouvelle version du moteur de recherche permet de retrouver une création par agence, entreprise, secteur,... il remonte aussi désormais les différents éléments (print + vidéo,...) d'une même campagne... une très bonne idée vu le contexte très "communication à 360°" actuel.
- la mise en page a été revue pour faciliter la navigation.
- toutes les tribunes et édito sont désormais en ligne
- les créations du jour en print vont désormais bénéficié d'un affichage à la taille revue
- un player vidéo top qualité grâce à Kewego
Une newsletter à la mise en page revue : plus de couleur et une mise en avant de la création du jour :
Bref pas de révolution mais de nombreuses évolutions utiles pour améliorer le site de cette réference en matière de presse pro sur la publicité. Je suis toujours agréablement surpris de voir François Kermoal toujours aussi passionné après autant d'années et encore plus surpris d'apprendre que tous les développements du site ont été mené en interne! (et oui des DSI efficaces cela existe!).
Rendez-vous donc sur http://www.strategies.fr/
dimanche 30 novembre 2008
Top links of the month | Nov 2008 (Crisis Marketing + Viral & WOM marketing)
Marketing during recessions
Financial crunch & depression is upon us. How should brands & marketers react?
- Consumer-spending drops big, 1st GDP Quarterly Decline since 91.
- Traditional media budgets are going down, online advertising is up. A trend confirmed by Publicis CEO or in the UK.
- The french AAC latest advertising numbers
- For some 2009 might even be the year of online brand marketing
- B2B Marketing budgets showing resilience
- WSJ says experimental ad budgets are getting cut
- Search Engines Marketers remind us that SEO & SEA is a recession panacea. So is research advertising. Some others invite you to check if it is not the time to fire your seo agency? But managing paid SEA is not an easy job for many brands.
- Fullsix launched a blog about marketing during crisis
- Startup are starting to layoffs (starting with Seesmic). Razorfish fired 40
- Like far too many companies these days, Zappos.com recently laid off a notable chunk of its workforce. What made Zappos different about its layoff was its level of public transparency about it, Zappos even has used twitter to announce the jobs cut.
- Marketers increasingly bypass traditional business model and adopt media agencies as their newest ad agencies
- In some cases as the lines blur, digital agencies are taking lead
- Not all online media companies will survive the ad recession. Many web 2.0 start-ups which revenues are ad based might die and bloggers will be affected by the ad crash
Word of mouth & viral marketing
- Online reviews second only to word-of-mouth in purchase influence
- Blogs influence consumer purchases more than social etworks
- Branded content is not always easy as AT&T's iJustine Web Series might be forced to conclude
- Google is jumping in the branded content wagon
- Competition wants to imitate Hulu branded content model
- Will video search ads be youtube's money mint? Google's Video-Sharing Site Is Racking Up as Many Queries as Yahoo
- Tips for successful media seeding
mardi 25 novembre 2008
When advertising can be worse than doing nothing : Baby Laugh-a-Lot Commercial
Is this me, or is this advertising totally... freaky!!!
lundi 24 novembre 2008
Booya!!! The Future of Kodak by their CEO
A few years ago, an internal video of Kodak CEO speech leaked out. For the few that have not already watched it and want some examples of original no bul**** management motivation speach, check this out :
In another style, have a look at the video of the new CEO of Chicago Tribune, Sam Zell, that I posted a few month ago. Don't tell me you can't feel the passion ;) :
Sam Zell's Talk at the Chicago Tribune from margaret on Vimeo.
samedi 22 novembre 2008
Sex and War : We need to reduce population size to survive as a species
I was surfing on Wired.com on just discovered a really interesting article about a new book called http://www.sex-and-war.com. If you have a few minutes, have a read at the Wired excerpt. The authors offer a really interesting view on human history, showing that most of wars are related to a team fight for ressources (food, land,...). It may be a bit extreme or provocatice (hence the title of this post) but it is even more worrying to see how surexploited the planet is...
Here is a quote : "Power, patriotism, and curiosity can drive even the most intelligent and informed men—and it is virtually always men—to turn new scientific discoveries into weapons of mass destruction. The witness of history seems to be that the predisposition to fight and to defend ourselves against attack is so powerful that human beings, once they perceive themselves to be in a life or death struggle of any kind, will always justify research and development of new weapons, however horrendous their effects. (...) But there is one action that we must take, individually and as a world, if any of the others are to be successful. It directly contradicts some of our deepest evolutionary programming, but if we are to survive as a species, we must stabilize or even reduce population size"
And you? What do you think?
jeudi 30 octobre 2008
Le Making of de la campagne "Cadremploi : recrutement en temps réel"
Mission réussie pour la campagne 360° que Vanksen a conçu pour Cadremploi : http://www.recrutement-en-temps-reel.fr. En moins d'une semaine le grand public a pu suivre en live le recrutement mené par CapGemini pour un profil informatique assez pointu. Que ce soit sur le site, les banners et affiches 4x3 (qui changeaient chaque jour pour indiquer le nombre de candidats en lice) ou en presse, le processus complet de recrutement a été couvert et partagé, devenant le coeur même de l'action de communication. Voici le marking of de cette action :
- Plus d'info : voir le site
jeudi 23 octobre 2008
mardi 21 octobre 2008
Festival du Film Viral ce soir! avec Vanksen
Ce soir rendez-vous au Festival du Film Viral que nous organisons avec Vanksen dans le cadre du congrès BuzzTheBrand :
lundi 20 octobre 2008
Interview avec Paperjam lors de la table ronde avec le ministre de l'Economie
La vidéo de l'interview réalisée dans le cadre de la table ronde «Entreprendre au Luxembourg», organisée par le paperJam Business Club, en partenariat avec le GIE Luxembourg for Business.
Un autre interview avec Xavier Buck d'EuroDNS.
Et enfin une vidéo de Charles Louis Ackermann (Accumalux), qui était le 3ème invité de la table ronde.
mercredi 15 octobre 2008
Cadremploi.fr lance le 1er recrutement en temps réel
Presse, Affichage, Banners, site web,... rendez-vous http://www.recrutement-en-temps-reel.fr pour découvrir la prochaine campagne à 360° que Vanksen prépare pour Cadremploi...
Site : http://www.recrutement-en-temps-reel.fr
Interviewé par le Journal du Net à propos de Vanksen
Le Journal du Net vient de me faire l'honneur de ses pages pour parler des derniers succès de Vanksen et de nos prochains projets :
Plus d'info : Lire l'interview
mardi 14 octobre 2008
Interviewé à l'occasion du Web Deux Connect sur BuzzParadise
Si vous voulez découvrir les dernières news sur BuzzParadise, notre plateforme de mise en relation des marques et des bloggers influents, jetez donc un oeil sur cette interview détaillée à l'occasion du WebDeuxConnect qui a eu lieu samedi dernier. Un grand merci encore à Jeff Ruiz pour une organisation au top, et à Frédéric Cozic pour avoir animé avec brio la table ronde sur la monétisation. Avec quasiment 400 personnes cet évènement était un vrai succès!
Plus d'info : Lire l'interview
mercredi 8 octobre 2008
BuzztheBrand : J-14 avant LA conférence sur le buzz marketing en France
Si vous n'êtes pas encore à la conférence "BuzztheBrand"et les formations associées entre le 20 et le 24 octobre, cliquez-ici ou découvrez le programme là.
mardi 7 octobre 2008
Top links of the month | October 2008 (Crisis impact, Online Advertising + Media + Viral & WOM + Brand monitoring + Social media)
During the time I spent on browsing during the last month, I came on a lot of very interesting articles and insights. I am happy to share them with you in this post. I hope you will have as much fun and interest as I had at reading them ;)
The impact of the crisis on advertising
- Carat Revises Global Ad Spend Forecasts
- Q2 Advertising expenditures fell 3.7% compared to last year, the largest quarterly decline since 2001 according to TNS
- Marketing Spending Priorities Shift : Digital looking good & Traditional may take a hit & on Adage
- But content blogs such as the ones of Gawker Media are still already adapting to a drop of revenues and reduce their costs
- PepsiCo try to adopt a new approach with advertising and Super Bowl. The brand launch a contest with $1 Million Prize for the consumers' commercial that will generate the most buzz according to Anheuser-Busch's Top Ranking
- Adage try to put a price on Digital Production. Costs Are Rising, but Without a Method of Standardization, How Does the Industry Determine Pay?
- Some hints : Marketers’ Top 10 Wish List for Agencies of the Future
- Maybe is salvation coming from emerging markets?
- TNS just published “The China Source Book”
Online advertising, ad banners and digital marketing
- Microsoft multiply studies to prove that ad banners are efficient (when Nielsen Online recorded a 6 % drop of display investments on Q1-Q2 2008 vs Q1-Q22007)
- Some disagree : The X Factor: Banners and the death of advertising
- 5 ad operations disasters
- 7 experts tackle online marketing myths
- How much marketing is digital? A lot—unless marketers are overestimating
- Maybe, digital marketing needs a reboot?
- At least, digital ROI surpasses that of TV according Kraft who created a shocking announcement with a study with Kellogg Special K showing they got more results only using Word of Mouth and digital marketing versus TV
- Advergaming : Advertisers have yet to unlock the power of play : "But videogames don't just project images; they simulate experiences. For the first time since the quaint sponsor spots of the golden age of television, we have in the videogame a medium that can actually make claims about the features, functions, benefits and drawbacks of products and services. Or of public policies and causes, for that matter."
- The critics need a reboot. The internet hasn't led us into a new dark age.
Social media, PR, blogs, seeding & Influential Marketing
- Steve Rubel on how blogs are changing the face of PR. Steve explains that brands should stop focusing on specific new technology (Twitter, Facebook,…) when the challenge is about defining an holistic strategy with social media
- For some the whole PR Industry is “Not Necessary Anymore”
- Even agencies do not seem to get it totally right and are accused to be "inconsistent" in social media
- According to Imediaconnection, the death of analog will change the industry
- Agencies should start to tackle social media
- For a panorama on how firms are already adopting social media, check this
- Edelman is already thinking about solutions and has just published an interesting document about the trends that will help define the future of PR and marketing
- And Technorati CEO Richard Jalichandra try to explain how brands can win in the blogosphere by planning their full strategy before jumping in
- GM Blog Manager Shares Top 10 Blog Mistakes & How to Avoid Them
- 20 free eBooks on social media thanks to Chris Brogan
- Interpublic, SocialVibe go fishing for brand evangelists & the socialvibbe site
- Even lawyers wants to bring blogging under control
- How-To: Managing a Blog Crisis Like a Pro : http://www.marketingvox.com/how-to-managing-a-blog-crisis-like-a-pro-040872/?camp=newsletter&src=mv&type=textlink
- How to Talk to a Blogger. Or, how Not to talk to a Blogger
- How To: Pitch Bloggers
- MyNameIsKate.ca Blog Policy
- According to this study, France is still the 1st country in terms of blogs/web users
- But this article (in french) explain that it is still impossible to rank and quantify the worldwide blogosphere and that you can use figures to show one thing and its contrary
- This one is trying to classifying the unclassifiable: are bloggers media?
- Lots of useful graphs about 2.0
- Facebook avails public listings to Search Engines
Media
- News Flash From the Cover of Esquire: Paper Magazines Can Be High Tech, Too
- NBC Universal, Google to Work Together on Ad Sales. Partners will adapt Technology for Local Ads, Gather Data on TV Viewers and Tv Ad networks are struggling & experimenting to find a new business model
Word of mouth, UGC buzz & viral marketing
- Procter & Gamble is giving some tips on winning its business and on how important digital and word of mouth marketing are becoming
- P&G has just used bloggers moms for Unconventional Product Launch for Crest Weekly : http://adage.com/article?article_id=130476
- Women seems to be a key WOM spreader : ‘Gamma Women’ 55 Million Strong, to Define New Marketing Model : http://www.marketingcharts.com/interactive/gamma-women-55-million-strong-to-define-new-marketing-model-5925/?camp=newsletter&src=mc&type=textlink
- We are proud to launch the 2nd edition of the Viral Film Festival in Paris on the 21st of October : www.viralfilmfestival.com. Germany seems to prepare a similar event with the Viral Video Award : http://www.viralvideoaward.com
- Even car dealers are learning the art of viral video and 25% of them in the USA are now using the tactic for its low cost and fast, easy measurability
- YouTube is launching a new feature to measure audience “attention” when looking at YouTube videos
- UGC : 4 easy steps for a rewarding video contest
- Why social media demands killer creative (I can only agree ;) )
- 'Meatnormous' Master Bogusky Pens Diet Book. Creative Behind BK, Domino's Campaigns Now Urges Restraint & on Creativity Online
- Meet Twiller: An Online serial drama for Twitter Users
- Paramount's new-style movie marketing : http://www.imediaconnection.com/content/20623.asp
- Forward to a friend, soon to be forbidden in Belgium? http://www.journaldunet.com/ebusiness/le-net/actualite/marketing-viral-vers-une-interdiction-de-l-envoi-a-un-ami-en-belgique.shtml
- Things are not what they stream. Have corporate-sponsored Internet pranks gone too far?
Buzz & Brand Monitoring
- The End of Consumer Surveys? P&G, Unilever Join ARF in Effort to move from paneling to buzz, blog & social media monitoring. “(…) a shift in paradigms, and most likely budgets, away from surveys and toward mining insights from blogs, social networks, consumer comments to websites and more”, said Joel Rubinson, chief research officer of the ARF. The initiative grew out of a July meeting on how better to listen to and track opinions consumers already are sharing spontaneously, Mr. Rubinson said. "Within about an hour, this session really became transformational," he said. "Researchers were starting to sound like planners."
- Monitoring measuring social media
- Les marques pharmaceutiques en danger sur le Web. MarkMonitor publie son dernier Brandjacking Index sur l'industrie pharmaceutique. Ce dernier révèle que les brandjackers s’attaquent de plus en plus aux marques réputées. « Notre rapport annuel met le doigt sur la gravité de la situation : le nombre de consommateurs cherchant à faire des économies en achetant des produits pharmaceutiques sur le Web est en hausse constante, tandis que les escrocs utilisent la perte de contrôle dans la vente en ligne de médicaments de manière toujours plus offensive », déclare Irfan Salim, p-dg de MarkMonitor. « L’industrie pharmaceutique doit donc s'assurer que ces clients ne mettent pas leur vie en danger en achetant des médicaments contrefaits ou de qualité médiocre. » La communication de ces pharmacies et de ces sites est de plus en plus agressive. MarkMonitor estime que les brandjackers dépensent 26 millions de dollars par an (17,9 millions d’euros) pour de la publicité sur les moteurs de recherche en n’utilisant que six mots-clés.
SEO & SEM
- SEO on a shoestring
- Natural SEM is key according to LightSpeed Research : 93% of webusers look at the natural results VS only 7 % at the sponsored links (French):
- Google Webmaster Blog Answers SEO Questions
- Majestic SEO Proclaimed 'Most Advanced Backlink Analysis Tool'
- Google Releases Free AdWords Editor Guide and a good info pdf about it
- A complete list of tips and tricks for Google fanatics that will make their life easier
- Ciao, the comparison site has been baught. MSFT absorbs Price Comparison Site, vows to change face of search
Recruitment & HR
- Ad Shops Shift Hiring Tactics. The Souring Economy Has Changed Many Aspects of Recruiting, Right Down to the Personalities Big Agencies Strive For
- Employers using Social-Networking sites to research job candidates
- How to Cope With a Scarcity of Interactive Talent. Hire From the Market You Have, Not the Market You Want
- The new salary index in USA
Webdesign
- Cool CSS Fonts
- Top 100 Undiscovered Web Sites
- 10 killer websites worth watching
Webjam : other links and insights worth to blog about
- After freedom of speech, EU Commission may declare Broadband 'A Universal Right'
- Phone builder will finally maybe give a chance to QR code by standard initial adoption? Samsung Camera Phones: Pre-Loaded with Barcode-Reading Software
- Google is launching its “mybloglog like”
- 12 Things You Should Never Say to a Client
- Flawed’ Brands Are Key to Success
- Making America Stupid
Feel free to send me your best links ;)
dimanche 5 octobre 2008
Cool vidéo of the day : Star Wars Gangsta Rap 2
8 millions views on Youtube ;) . This video has been created by Weird Al, a real expert at creating viral spoof. Check some of his other funny videos : Weird Al' Amish Paradise, (a riff on Coolio's "Gangsta's Paradise"), Smells Like Nirvana, Eat it (a parody of Michael Jackson's "Beat It") or It's All About The Pentiums.
Source : Wired
Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital
65% of Chief Marketing Officers and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon :
They note that :
- social computing (including word of mouth, social networking sites, viral advertising, etc.) was the most popular emerging channel with 42% of marketing executives expressing interest in adding it to their marketing mix.
- Blogs were the second-most-popular emerging channel, with 35% of marketers expressing desire to use them and 19% already using them.
Source : MarketingCharts
samedi 4 octobre 2008
John Doerr: Seeking salvation and profit in greentech
At TED, John tell us with powerful words that getting green is both urgent and possible now with some smart changes...
jeudi 2 octobre 2008
Great Music, great video : Handlebars by Flobots
Wow thanks to http://www.bernard-o.blogspot.com, I just discovered Handlebars, a very nice song + video by Flobots... Nice mix of very different style and great storytelling...
mercredi 1 octobre 2008
Bloody Game : L’Etablissement Français du Sang mise se met au viral
L’Etablissement Français du Sang a sélectionné Vanksen|Culture-Buzz pour se mettre au viral :
http://www.dondusang.net/afficherAccueil.do
Plus d'info ici.
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