Top links | 26th of June 2008 (Social Media)

- How to deal with inbox overload?
- YouTube forbidden videos on YouTomb
- YouTube launches video annotations

- Some Thoughts on Pitching Bloggers
- BuzzBin Episode 19: Where Do We Go with Blogger Relations
- Five Unorthodox Ways to Woo Bloggers

- Pour l'Europe, les blogs sont une forme avancée de lobbying
- Federated Media Publishing Introduces Conversational Measurement Toolbox
- AP Takes Bloggers on in Copyright Fight; Arrington Boycotts It

- War of the Concepts: Virus vs Spread
- Internet is twice as useful as television and eight times as influential as print media
- Relationships AND Impressions. It takes both to build a brand.

Top links | 24th of June 2008 (Web & Motion Design)

- 30 essential pdf documents every designer should download
- 9 widget myths debunked
- 2 great motion designers via Fubiz :

Invité avec quelques bloggers par Luc Chatel, le porte parole du gouvernement...

Luc Chatel, porte parole du gouvernement, m'a invité avec quelques bloggers à échanger rapidement ce soir à l'occasion du lancement de la nouvelle version de son site qui va sortir d'ici quelques jours... Pas encore de révolution 2.0 mais de nets efforts avec un discours en termes clairs et accessibles et des vidéos dans dailymotion donc bloggables,...

Pour une fois que les hommes politiques préfèrent recevoir des bloggers que des agricultueurs (et je n'ai rien contre ses derniers)... le web va peut-être finir à être tout doucement sérieusement considéré... je suis crurieux de voir les next steps de ce premier échange...

Plus d'infos :
- http://www.flickr.com/photos/luc-chatel/sets
- http://www.dailymotion.com/luc-chatel
- http://www.facebook.com/pages/Luc-Chatel/15963743170

Invité aux 180 ans de Guerlain et au lancement de Guerlain Homme avec les bloggers BuzzParadise

More to come soon... and all the photos on Flickr...

Vanksen in the Washington Post!

It was a really nice surprise yesterday to read the article that the Washington Post wrote about us and one of the first campaigns of our US office in NY. It seems the personalized viral video campaign we launched for the video chat solution Paltalk, is getting highly successful already with more than 52.000 emails forwarded in 2 weeks, and a click rate of more than 60%!!!

More info:
- Read the whole article

Cannes Lion 2008 (Advertising Festival ) : Day #2

If you want to know what was important today at Cannes Lion 2008, check out report about the second day of the festival on www.culture-buzz.com

Le Buzz est mort, Vive le Zbong

Via & Via

At Cannes Advertising Festival for a few days

 

Win a chance to receive Bzzagent CEO latest book for free

Culture-Buzz is one of the 20 selected influential marketing sites in the world to participate in an initiave where :
- you can download for free the latest book of Dave Balter, CEO of BzzAgent in pdf
- you can win a chance to receive one of the 5 print copies Culture-Buzz is offering

Hurry up and check Culture-Buzz.com!!!

Top links | 15th of June 2008

Please find below some interesting links I have been finding out these past days...

About Blogging and bloggers influence
- From Media Darlings to Public Enemy No. 1 in Five Years or Less : Why Are the Online and Offline Communities So Up in Arms About Certain Pseudo-Celebrity Bloggers?
- Fleishman-Hillard and Harris Interactive just released a Digital Influence Index Study,  that was conducted in Europe (UK + France + Germany). Via
- Sequoia Capital's Mark Kvamme Talks About the Importance of Risk Taking in Reaching Influencers
- How to launch a successful blogger-outreach program in one day

Innovations and cool tools
- Googles launched http://sites.google.com/, a easy to use intranet/wiki solution. It looks a lot like Basecamp from http://www.37signals.com
- Moodstream : a really cool tool from Getty to create a mood board (Via)
- VideoFetcher let you search a video in more than 100 social and video sharing sites such as MySpace, Blip.tv,...

About branded content
- ADWEEK article #3: BRANDED CONTENT

About Online Advertising
- European Online Advertising is up 40% in 2007 (Via) : Report
- Will Social Networks Remain Low-Ad Districts?
- Great online banners here

Ai Robotics just launched Lisa, a robot called "the perfect woman "

Have you ever dream that one day robot will be looking real alike? It seems that AI Robotics just did it... at least this is was they pretend on their site "Perfect Woman". Lisa, their robot looks (too) amazingly real and is able to cook, clean,...The male version is said to be on its way...

A reportage about AI Robotics & the perfect woman on YouTube has already been seen more than 270.000 times!

Via

Culture-buzz blog now available in... spanish

Vanksen|Culture-buzz  just launched the spanish version of its renown word of mouth marketing blog. Have a look on http://www.culture-buzz.es/

Paris

jeu. 12.06.2008 10:00 12062008

Passage aux Grand Prix Stratégies

Jeremy Greenfild for President?

eBay advertising 2.0 campaign explained

Via

Publication Lifeblog

Paris

C qui le boss.com : Quick + Omar + Fred

Un site réalisé par Vanksen|Culture-buzz (et promu par une campagne BuzzParadise vers les blogueurs influents) pour LeoBurnett et Quick avec nos amis Omar et Fred, plus déjantés que jamais... La campagne a débuté par l'envoi de vidéo personnalisée à une sélection de blogueurs influents (ci-dessous la vidéo pour Greg Pouy) en phase teasing...

C Greg le boss?
envoyé par BuzzParadise

...avant l'ouverture du site http://www.cquileboss.com/ entièrement "bruité à la bouche" qui vous propose une série de vidéos ou Fred et Omar vous invitent à choisir leur burger respectif et non celui de l'autre...

62% of marketing professionals think that creating word-of-mouth or viral campaigns has great potential to impact their business

62% of marketing professionals think that creating word-of-mouth or viral campaigns has great potential to impact their business :

... but social-related ad spending continue to lag behind the audience:

... some are even avoiding to buy ads on social media...

Smart move from people who know how to avoid "trendy gadgets" or scared marketers lost in a digital world?

- Via Emarketer

Des idées bestiales pour créer le buzz

Ne ratez pas cet article du JDN avec Grégory Pouy de VanksenGroup ;) sur le guerilla marketing impliquant... des animaux...

- L'article du JDN

Reconnaître un blogue de qualité

Vu chez Embruns, un schéma plein d'humour pour identifier les blogs de qualité :

Marre de ne pas réussir à faire entrer vos collègues en réunion?

Visitez donc le site : http://www.tousenreunion.com

Best links for 2008-06-3 : blogs, buzz, advertising, analytics, viral

- Don't Touch That Dial : Yes, advertisers will someday retreat from network TV but its lure is still strong
- Beyond Blogs : Three years ago Business Week cover story showcased the phenomenon. A lot has changed since then..
- A portrait from Alex Bogusky (Crispin Porter & Bogusky) by FastCompany?
- Ad Industry Value: Up or Down? (By Forrester)
- Google's 'Analytics Evangelist' Explains Why Websites 'Suck' : Despite Mounds of Data, Marketers Don't Understand Consumers
- 193 Marketing ideas
- Viral Marketing is bullsht. Adoptive Marketing isn’t. (by Go Big Always)
- Multi-Tasking Is Killing Both You and Your Ad Campaign : When Consumers Are Distracted They Don't Get Back on Track

- Mutador offers an orginal & high impact Homepage

Culture-Buzz.fr n°2 du classement wikio (blogs marketing)

Notre blog culture-buzz qui avait perdu pas mal de places suite au changement d'extension (passage au .fr pour laisser le .com à la version anglophone), retrouve le top du classement Wikio avec la 2ème place dans la catégorie blogs marketing en France! Un gros bravo à toutes les collaboratrices et tous les collaborateurs de Vanksen|Culture-Buzz qui écrivent ce blog depuis 5 ans déjà... Vous pourrez y retrouver plus de 2000 articles en Français, Anglais, Allemand et très bientôt Espagnol et Chinois!