I have been speaking at more than 300 events worldwide (Italy, UK, Latvia, Dubai, Austria, Germany, Poland, Switzerland, France, Luxembourg, Belgium,...) in the past 5 years and trained around 3500 executives (from leading brands such as L'Oréal, Hermes, The Body Shop, Guerlain, SaraLee, Pernod Ricard, SFR, CNN, Danone, Kraft, P&G, Goodyear ...) about advertising, social media, buzz & viral marketing...
My main topics :
- Marketing 2.0 ( Buzz, Viral, Social Media, PR2.0, Social Media strategy)
- Luxury and social media
- Social Media ROI
- Community management, e-Reputation/buzzmonitoring & social CRM
- New marketing trends (Geolocalisation, iPad, Mobile, Crowdsourcing)
Don't hesitate to contact me,
if you need a bespoke presentation or training.
Here is a list of my latest speaking engagements or training I have conceived as freelance now or previously as cofounder & Chief Strategy Officer of Vanksen that I have now left (if you are looking for a great advertising agency, hire them!):
2011
- September 29th 2011 : Speaker for Benchmark Group about Google+ in Paris
- September 26th 2011 : Speaker at FLOW Conference in Paris (Fashion and Luxury on the web) about brands engaging with influential bloggers
- March 28th & 29th 2011 : Marketing 2.0 conference, Paris – International event
- March 28th 2011 (at night) : Presentation about PR2.0, e-reputation & community management in the fashion industry for ESCP Europe business school Alumni Association
- March 23th : Presentation about entrepreneurship and digital marketing Trends for Danone in Poland
- February 2011 : Paris, Lecture on building a successful social media strategy for L'Oréal
- January 31st 2011 : “Using new influence levers” training for Benchmark Group (France)
- January 27th 2011 : Sorbonne conference, Paris – Lecture “Leveraging social media to foster Sorbonne’s international stature”
- January 2011 : Paris, Lecture on "retail 2.0" for L'Oréal Luxe
- January 25th 2011 : Paris, Lecture on “Blogger Outreach” for Hermes
2010
- December 16th 2010 : Playbac Publishing, Paris – Training “Marketing 2.0″
- December 7th 2010 : L’Oréal Luxe, Paris – Training “Marketing 2.0 & emerging Marketing Trends”
- November 29th 2010 : Tendances Com’, Paris – Lecture “Brand(ed) Communities” ; Roundtable “E-reputation”
- November 26 2010: “Using new influence levers” training for Benchmark Group (France)
- November 23rd 2010 : L’atelier BNP Paribas, Paris – Roundtable “Personal branding”
- November 18th 2010 : Google Conference, Paris – Lecture “Digital Branding”
- November 17th 2010 : CNN, Hôtel Royal Monceau, Paris – Lecture “Introducing P.O.W.N.A.R an international survey of news recommendation”
- November 16th 2010 : Club des annonceurs, Paris – Lecture “Manage your E-reputation”
- November 5th 2010 : Playbac Publishing, Paris – Training “Marketing 2.0″
- November 4th 2010 : L’Oréal, Paris – Training “Retail 2.0″
- October 28 to 29 2010: Training “Strategies for alternative marketing online & offline”
- October 26th and 27th 2010 : BuzzTheBrand Conference, Paris – Co-organization and co-hosting of the conference – Top creative agencies address an audience of leading brands and showcase their best practices
- October 26th 2010 : L’Oréal, Paris – Training “Planning 2.0″
- October 14th 2010 : Boucheron, Paris – Training “Marketing 2.0″
- September 30th 2010 : TD Digital Day, Paris – Lecture “Influence & Blogger outreach”
- July 25th 2010 : The Body Shop, MEA leaders Seminar, Dubaï – Training “Marketing 2.0″
- July 12th 2010 : L’Oréal, Paris – Training “WOM Monitoring”
- July 6th 2010 : Pernod Ricard, Marseille – Lecture “Digital media strategy”
- June 30th 2010 : Velux, Paris – Training “Marketing 2.0″
- June 24th 2010 : Kraft Europe, Paris – Training “Marketing 2.0″
- June 21th to 22nd 2010: Training “Strategies for alternative marketing online & offline”
- June 17 2010 : L’Oréal training
- June 8 2010 : L’Oréal training
- May 11 2010: Speaking at a PaperJam Business Club workshop, Luxembourg
- April 30th 2010 : Festival de la mode et de la photographie, Hyères – Lecture “Fashion & Marketing 2.0″
- March 18th 2010 : Chamber of Commerce, Moscow – Lecture “Social Marketing & Marketing 2.0″
- March 31 2010 : Speech at the social media round table during the IREP conference about advertising efficiency
- March 29 to 30 2010: Training “Strategies for alternative marketing online & offline”
- March 23 2010: “Using new influence levers” training for Benchmark Group (France)
- March 22 2010 : Speech at the 6th Big Chefs National Congress on the following topic “ What credit should be given to critics on the internet?”
- March 22 – 23 2010 : Speech at the Marketing 2.0 Conference in Paris. Topic: “Making the most of turbulent times: mobile internet, real-time and social media-Finding new opportunities in a changing industry”
- March 11 2010 : Training on social media for The Body Shop in Paris
- March 5 2010 : Training on social Media for Guerlain in Paris
- March 4 2010 : Training on social media for The Body Shop in London
- March 2 2010: Speech on alternative marketing online & offline at IDRAC (France)
- February 4 2010: Speech on alternative marketing online & offline at IDRAC (France)
- January 22 2010: Speaking about “Buzz, Viral & 2.0 Marketing: all you need to know in five key points”
- January 22 2010: Speaking on Buzz & Viral marketing at the “Rencontre MBA HEC Geneve”, Switzerland
- January 22 2010 : Training on Marketing 2.0 for Sara Lee in Paris
- January 12 2010: Speaking at the “ Soirée Connect“ event about Web trends in 2010
2009
- December 15 2009: Conducting a training on “Internet Web 2.0 – Developing your ROI with new media for Cercle de Marketing Direct”
- December 9 2009: Speaking at a round table discussion on using social media and communities for event communication, in the framework of the Heavent trade show
- December 9 2009: Speaking about “Social Media: Risks and strategies” for the EACD (European Association of Communication Directors) in Luxembourg
- December 4 2009: “Using new influence levers” training for Benchmark Group
- December 1-2 2009: Training: “Make your alternative online and offline marketing strategy successful”
- November 30 2009: “Internet marketing to women” training for Benchmark Group November 29 2009: Conducting an English seminar on marketing 2.0 and new media for the luxury industry to a big international cosmetic group
- November 27 2009: Training for Benchmark Group
- November 27 2009: Training “Marketing to young people” for France TELEVISION
- November 24 2009: Conducting a seminar on 2.0 marketing and new media in the luxury industry for a major international cosmetics producer
- November 17 2009: Speaking at the Monitoring Social Media 09 conference in London
- October 30 2009: Speaking about “The efficiency of public relations in times of crisis” in the framework of a conference organized by IPRA, London
- October 22-23 2009: “Succeed at on and off-line alternative marketing” training
- October 15 2009: Speaking at the Swiss Marketing conference
- October 15 2009: Speaking on “Microblogging and business”, Switzerland
- October 14 2009: Training « writing for the Web » for the Caisse d’Epargne
- October 14 2009: Speaking on buzz marketing for the British Chamber of Commerce in Luxembourg
- October 1 2009: Conducting a seminar about new medias to a big international cosmetic group
- October 1 2009: Speaking about how to use new technologies for NGOS in the framework of the Journées de séminaire en recherche de fonds training, Switzerland
- September 30 2009: Conducting a seminar about new media for L’Oreal
- September 24 2009: “Using new influence levers” training for Benchmark Group
- September 22 2009: Speaking about ArcelorMittal WebTV at Ad:Tech London
- September 11 2009: “Internet marketing to women” training for Benchmark Group
- September 1 2009: Giving an introduction to buzz marketing at {First Tuesday}, Luxembourg
- July 23 2009: Buzz&Viral marketing conference for Nestlé Purina PetCare Europe
- July 8 2009: “Marketing 2.0 in a banking environment” training for the Banque Cantonale de Fribourg
- June 29-30 2009: “Succeed at on and off-line alternative marketing” training
- June 18 2009: Conducting a seminar on new media for L’Oréal
- June 17 2009: Conducting a seminar about new medias to a big international cosmetic group
- June 12 2009: Conducting Benchmark Group training about online marketing for a big media group
- June 9 2009: Workshop on buzz marketing for the UDA
- May 26 2009: Marketing conference
- May 26 2009: Speech for Benchmark Group on best practices in UGC and 2.0 communication
- May 20 2009: Speech for the ESSEC Business School about online brand promotion
- May 18 2009: Conducting a seminar about marketing 2.0 and new media for the luxury industry to a big international cosmetics group
- May 12 2009: “Using new influence levers” training for Benchmark Group
- May 12 2009: Speaking at the “Cercle de Marketing Direct” about “How to develop your ROI using new media”
- May 7 2009: Conducting Benchmark Group training about online marketing for a big media group
- April 29 2009: Speech at the Helmo Sainte-Marie Business School in Liège, Belgium
- April 29 2009: Speaking at the {A New Marketing Approach} conference in Liège, Belgium
- April 27 2009: Speech about world-of-mouth marketing to the Harvard Club of Switzerland
- April 27 2009: Speaking on word-of-mouth marketing for Harvard Club Switzerland
- April 24 2009: Speaking at the SwissWeb2 meeting, Switzerland
- April 23 2009: Speaking at the Solutions Business e-commerce tradeshow
- March 30-31 2009: Speech at the Marketing 2.0 Conference. Topic: “Learn How to Make Money from Web 2.0 and Beyond” in Paris
- March 24 2009: Participating in a debate during the “Communication Trends” conference
- March 24 2009: Congrès Agences de Com 2009 organized by Stratégies. Theme: “How to reinvent the agency model?”
- March 24 2009: Speech on « The ingredients of good buzz »
- March 23 2009: Seminar about alternative marketing for a large cosmetic group
- March 11-12 2009: “Succeed at on and off-line alternative marketing” training
- March 4 2009: Conducting Benchmark Group training about online marketing for a big media group
- February 11 2009: Speech as part of a Brand Management breakfast: “Keys to evaluating, developing, and protecting your brand”
- February 4 2009: “Web marketing for a female target” training for Benchmark Group
- January 23 2009: Speech at the Youth Conference in Athens
- January 22 2009: Speech at the Commission Hors Médias de l’Union des Annonceurs (UDA). Topic: “Integrating alternative marketing into your communication strategy”
- January 14 2009: Web marketing seminar organized by Les Echos newspaper
- January 12 2009: “Using new influence levers” training for Benchmark Group
2008
- December 10 2008: Conducting a one-day training on female marketing for Benchmark Group
- December 8 2008: Conducting the seminar “Using new influence levers on the web – tactics of communication and influence online”
- December 3: Speech about “Marketing Online 2009” for Marketing Magazine
- November 25-27 2008: Speech during a seminar on alternative marketing for a leading cosmetics group
- November 26 2008: Speech about alternative marketing for P&G (Switzerland)
- November 19-20 2008: Conducting a two-day seminar on alternative marketing for Stratégies
- November 6 2008: Speech during the IAB FORUM 2008 in Milan
- November 5 2008: Participating in a debate about buzz and viral marketing as part of the MBA conference in Lausanne
- October 20-24: In partnership with Stratégies, co-organizing the 2nd edition of Buzz the brand, the first conference on buzz and viral videos in France
- October 17 2008: Marketing seminar in Luxembourg with the heads of PR from the biggest German companies
- October 13 2008: Conducting the seminar “Using new influence levers on the web – tactics of communication and influence online”
- October 6 2008: Conducting a seminar on alternative marketing for a huge international cosmetics group
- October 2 2008: Breakfast talk: Luxembourg entrepreneurship , organized as part of the PaperJam Business Club
- September 25 2008: Speech on e-reputation during the “Apéros de Jeudi”, France
- September 24 2008: Speech about alternative offline marketing by a big automotive brand
- August 4 2008: Conducting a “breakfast meeting” on the history of research and visibility tools for clients and prospects in Paris, France
- June 25-26 2008: Stratégies is conducting a 1 day seminar on alternative marketing
- June 24-26 2008: Speech during a seminar on alternative marketing for a big cosmetics group
- June 17 2008: Speech on “Where to place web 2.0 in marketing strategies” in Paris during the Club EDHEC Marketing conference
- June 12 2008: Conducting a one-day seminar on marketing 2.0 and buzz marketing for a huge media group
- May 15 2008: Speech during the EPWN conference “marketing 2.0″ on new web challenges
- May 8-9 2008: Speech in Warsaw, Poland, during an international conference on word of mouth marketing
- May 5-6 2008: Coorganisation and speech at the International Word of Mouth Conference in Paris
- April 27-30 2008: Speaking at the “IQPC’s 3rd Annual Middle East Kids & Youth Marketing Summit 2008″ in Dubai.
- April 22-24 2008: Speech during a seminar on alternative marketing for a big cosmetics group
- April 21 to 22 2008: Speaking at the International Conference on Alternative Marketing “Alternative Marketing. Getting noticed” in Riga, Latwia
- April 17 2008: Participation in a breakfast debate about “Rumors on the web: can word of mouth be domestic?”
- April 15-16 2008: Speaking at the Marketing Show in Johannesburg, South Africa
- April 14 2008: Speech during a seminar on alternative marketing for L’Oréal
- April 9-10 2008: Conducting a two-day seminar on alternative marketing for Stratégies
- April 7-8 2008: Speaking at the Digital Marketing Summit in Vienna
- April 2-4 2008: Speaking at a conference on buzz and marketing 2.0 in Milano, Italy
- April 1 2008, 11:15/12:00: Speech on influence marketing, buzz and viral marketing at the MD Expo, Paris, France
- April 1 2008, 9:45/10:30: Speech on “interactivity” for the FEVAD at the MD Expo, Paris, France
- March 27 2008: Conducting a seminar on alternative marketing for a big international cosmetics group
- March 13 2008: Speech for Benchmark Group during the OME 2008
- January 30 3008: Training for HSBC on the promotion of websites
- 24 January 2008: Conducting a seminar on alternative marketing in cooperation with the Centre de Recherche Henri Tudor in Luxembourg
- 17 January 2008: Speaking at a round table discussion on “how the communication professions evolve to serve ideas” during www.lasemainedelapub.com organised for the AACC.
- January 2008: Conducting a one-day seminar on alternative marketing (buzz, viral, blog, influencers) for a big cosmetics brand
Don't hesitate to contact me for a quote, if you need a bespoke presentation or training.
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