Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 30 décembre 2009
Social Media and Brand Reputation Strategy - eMarketer
via emarketer.com
Asked what their company had done to minimize negative comments in the past, nearly one-half reported having directly engaged with the consumer. The second-most-common strategy was longer-term in focus: trying to improve products and services.
Nearly two-thirds (63%) of companies reported responding to tweets, and 34% responded “systematically.”
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Newspapers Join in Twitter Conversation - eMarketer
via emarketer.com
The study, which looked at the top 100 daily newspapers in the US, found that all the papers had at least one Twitter account, but many failed to publicize their Twitter use effectively. Nearly two-fifths of papers did not have a link to Twitter anywhere on their Website, and among those that did, many were hard to find. Still, 56% of newspapers maintained a directory on their Website of all the accounts associated with the outlet.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 29 décembre 2009
2010 Social Marketing budgets defy economic concerns
Chances are your overall marketing budget was hit hard by the economy in 2009 and the prospect of recovering a substantial portion of these funds in 2010 is not very likely. Still, there is good news for social media marketers.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 28 décembre 2009
dimanche 27 décembre 2009
Victoria's Secret Holiday 2009 TV Commercial by... Michael Bay
via youtube.com
Quand Victoria's Secret se paye Michael Bay (le réalisateur de Transformers) pour sa dernière pub... Pas vraiment dans la finesse.. mais bon...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 24 décembre 2009
Vanksen sur LeMonde.fr : Les entreprises soignent leur e-réputation
via lemonde.fr
Un peu étonné (positivement) de voir que Le Monde a dédié un article entier aux problématiques de e-réputation, citant Vanksen aux côtés de Heaven, WeAreSocial, Buzzman et BBDO... monitorer sa marque sur le web et les media sociaux commence désormais à être une priorité pour les entreprises...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 22 décembre 2009
lundi 21 décembre 2009
Social Media Marketing budget are going to boom in 2010
via emarketer.com
Most social marketing dollars (60%) next year will go toward staff salaries for activities such as blogging, content development and monitoring of social channels. Another two-fifths will be spent on outside help from agencies, consultancies and service providers.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
vendredi 18 décembre 2009
mercredi 16 décembre 2009
Twitter in Plain English
via youtube.com
Nice video about Twitter
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 10 décembre 2009
mardi 8 décembre 2009
Explosive new video from the Glue Society for Bastard by Metal On Metal - Great Music & Great video
I really like the Glue Society's new video for Bastard, the latest mix by Lituanian DJ "Metal On Metal". Thanks Vincent for the discovery ;)
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 7 décembre 2009
dimanche 6 décembre 2009
samedi 5 décembre 2009
Vanksen finaliste du Grand Prix paperJam - Communication, Marketing, Design 2010 (Luxembourg)
via paperjam.lu
Vanksen est finaliste grâce au projet http://www.arcelormittal.com/boldspirit/ pour ArcelorMittal.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 3 décembre 2009
The ESCP Europe Human Experience by Vanksen
via youtube.com
Our latest video with Vanksen for ESCP Europe, one of France & Europe best Business School :)
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 24 novembre 2009
dimanche 22 novembre 2009
vendredi 20 novembre 2009
jeudi 19 novembre 2009
How to kill a good idea?
A great creative campaign in Portugal for the independent film group Show Off! Designed by Marcelo Lourenco and Pedro Bexiga of Fuel with the help of Hiro Kawahara.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 18 novembre 2009
mardi 17 novembre 2009
vendredi 13 novembre 2009
jeudi 12 novembre 2009
Web Users in France Trust Internet Most - eMarketer
via emarketer.com
29% said they had confidence in the Web to provide them with guidance relevant to their purchases. Television came second, with one in five respondents expressing confidence in what they saw there.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 9 novembre 2009
dimanche 8 novembre 2009
La réussite une question de chance? Philippe Gabilliet, Professeur ESCP Europe
via youtube.com
L'ESCP propose des podcasts vidéos par ses profs... http://www.youtube.com/user/ESCPeurope ... Intéressante comme strétagies pour une Grande Ecole pour se faire connaître et dévoiler un peu le contenu de son enseignement...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Generation Y flocking to Twitter - Holy Kaw!
In December 2008, only 20 percent of people in the 25-34 age bracket used Twitter, but now 31 percent can be found DMing and @ replying. Twitter now claims the second youngest users with a median age of 31. Only MySpace has a younger fan base at 26. LinkedIn is the Type A personality oldest child at 39.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 4 novembre 2009
mardi 3 novembre 2009
Young People Tweeting More and More - eMarketer
via emarketer.com
According to a September 2009 survey, 33% of online adults ages 18 to 29 use a status update service
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
The Forrester Blog For Interactive Marketing Professionals
"Social media marketers are drowning in a sea of metrics and most marketers measure pretty much the same metrics, no matter what their objective".. I cannot agree more...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 2 novembre 2009
How Evan Roth turns graffiti signatures into 3D animations
via blogilvy.nl
This amazing project from Evan Roth turns graffiti signatures into 3D animations. He recently showed his software at the BLK River Festival in Vienna and at the Input/Output gallery in Hong Kong. See that video at the link below. More info : http://www.blog.ni9e.com/archives/2009/10/digital_blackbo.html
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
dimanche 1 novembre 2009
Taking your Site from One to One Million Users by Kevin Rose (Digg.com)
Taking your Site from One to One Million Users by Kevin Rose from Carsonified on Vimeo.
In this talk from FOWA London (http://www.bit.ly/fowa-london-09) Kevin shares the secrets to digg.com and wefollow.com explosive user growth. He covers nine unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
vendredi 30 octobre 2009
Tweeting while driving...
via emarketer.com
Although 60% of Twitter users reported using only their computer to access the service, microbloggers are highly mobile, accessing social media from the washroom, the car, the theater and even during a religious service.
A September 2009 study from Retrevo found that among those under age 35, 39% of Twitter users and 27% of Facebook users checked the sites at least 10 times every day.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Vanksen new viral for Lands'End USA : Donate coats to homeless
More on : http://video.bigwarmup.com. The video and viral module is from Vanksen and the amazing flash site is from @firstborn_nyc.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 29 octobre 2009
lundi 26 octobre 2009
Logorama by H5
via vimeo.com
Le court-métrage d’animation Logorama réalisé par H5a néccessité six années de recherche et de travail pour concevoir ces quelques minutes d’images uniquement composées de logos, le temps de se réapproprier les signes graphiques qui envahissent nos villes, de faire vivres ces « intouchables », qui, détournés de la marque, trouvent une nouvelle fonction ou dévoilent une personnalité inattendue.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
dimanche 25 octobre 2009
Sell The Vatican, Feed The World (HD, Official)
via youtube.com
Sarah Silverman new funny sick viral video...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
10 Best Practives en Marketing 2.0 - Conference BuzzTheBrand 2009 - Agence Vanksen (Digital/viral/advertising)
via slideshare.net
Les supports de mon intervention à la Conférence BuzzTheBrand coorganisée par Vanksen (http://www.vanksen.fr) et le magazine Stratégies.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 21 octobre 2009
dimanche 18 octobre 2009
vendredi 16 octobre 2009
Ad Pricing Down Across the Board - eMarketer
via emarketer.com
The first half of 2009 has drops in ad spending across all media—even online—but advertisers are more optimistic about the latter part of the year, according to JPMorgan.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 15 octobre 2009
TED Talks Rory Sutherland: Life lessons from an ad man | Adland
via adland.tv
Like Rory, do you think advertising is like poetry?
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 12 octobre 2009
The Close Relationship Between Bloggers and Marketers - eMarketer
via emarketer.com
Nearly nine in 10 US bloggers told Text 100 they welcomed contact from PR firms or corporations with information, comments or suggestions. E-mail was bloggers’ preferred means of contact, especially in the US.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 7 octobre 2009
Online Spending Passes TV in UK - eMarketer
via emarketer.com
Online ad spending has been fortunate in the economic downturn—recession-resistant due to its high level of accountability, Internet ad revenue growth has remained positive as spending in all other media dropped.
In the UK, the effect has been so dramatic that online took the biggest slice of advertising revenues in the first half of 2009.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 6 octobre 2009
Video - All the latest trends you should know about with the Economist in 4minutes
via youtube.com
The latest version of the "Shift happens" videos updated for autumn 2009, developed by XPLANE in partnership with The Economist. This Did You Know video focuses on the changing media landscape, including convergence and technology. A great summary about our era of change...
For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Do you know the Social Media Addicts Association?
via youtube.com
Nice ;) Maybe I should join...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Twitter : présentation complète de l'essentiel par Vanksen (French)
via slideshare.net
Avec Vanksen (http://www.vanksen.fr), nous avons essayé de résumer en quelques slides les possibilités de Twitter en termes de marketing & communication. Bonne lecture!
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
NE RATEZ PAS LA CONFÉRENCE "BUZZ THE BRAND" 19 AU 23 OCTOBRE avec Vanksen
Programme Buzz the Brand
View more documents from gregfromparis.
L’événement de référence sur le marketing viral, buzz, médias sociaux en France! Pour en savoir plus : http://www.buzzthebrand.com. 15% de réduction sur les journées de conférence si vous passez par Culture-Buzz, le blog de Vanksen : http://www.culture-buzz.fr/blog/Ne-ratez-pas-la-conference-Buzz-The-Brand-19-au-23-octobre-3186.html
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 1 octobre 2009
Traackr monitor influential people online - Online Reputation
An interesting video about buzz monitoring during DemoFall09 in San Diego
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Social Media Revolution
via youtube.com
A very good summary on social media impact...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Social Site Users Depend on Their Networks - eMarketer
via emarketer.com
Users put great trust in their social networks. One-half of Beresford respondents said they considered information shared on their networks when making a decision—and the proportion was higher among users ages 18 to 24, at 65%.
“This is a particularly important finding,” according to the report, “in that it suggests that these younger users have integrated social networks into their lives to such an extent that it has become a trusted resource for their decision making.”
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mercredi 30 septembre 2009
Ad Dollars Flood to Social Nets - eMarketer
via emarketer.com
The entertainment industry led the charge, with 812% year-over-year growth in social network ad spending. Travel, business to business, and automotive advertisers all increased spending on social networks by more than 150% between August 2008 and August 2009—even while decreasing overall online ad spending.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Web ad growth to reach double digits in 2010 - eMarketer
via emarketer.com
The “Interaction 2009” report predicts 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
mardi 29 septembre 2009
Evolution (Burning Man time lapses)
via vimeo.com
An amazing video about BurningMan 2009. Thanks to Stef for it...
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
75% of us online retailers plan to accelerate their use of, and commitment to social media.
via emarketer.com
Customer engagement has become a metric to be reckoned with, where failing to engage consumers via community and social media will have brand and bottom-line implications... More than one-half of Web retailers surveyed already use five of the 10 community or social media tools
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
Social Media ROI
via flickr.com
Social media is intangible - how do you quantify the ROI of online social tools that are based on human networks and micro interactions? This image is inspired by Shane Gibson's podcast (http://www.intersectionconsulting.com/blog) about 26 ways to measure social media ROI -
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
lundi 28 septembre 2009
vendredi 25 septembre 2009
Online Helps Marketers Do More with Less - eMarketer
via emarketer.com
The No. 1 strategy for marketers who wanted to improve effectiveness without spending more, according to the June 2009 poll, was shifting from traditional to digital media. More than one-half of respondents also reported shifting spending away from brand-building initiatives, and 38% were putting more spending into lower-cost media.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
PR, TV, Blogs... What You Should Plan, Do, and Support - (by Javier Godoy)
A nice graph to explain how to manage different type of media in an effective way.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
jeudi 24 septembre 2009
mercredi 23 septembre 2009
lundi 21 septembre 2009
All the ad spending figures for 2011 and 2012 - eMarketer
via emarketer.com
eMarketer projected in April 2009 that total US ad spending would drop 8.2% this year, and that online spending growth would stay positive, rising 4.5%.
Posted via web from Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert
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