Blackberry Pearl Party (Paris)

Wednesday night, I had a quick jump at the BlackBerry Pearl Party at Palais de Tokyo with our Geek Queen Fanny. Nice place but a bit overcrowded, few "people" such as Omar and Fred, Dechavanne,... 

 

Few bloggers were there too : PRland and Denis from http://www.750xx.com. It was a good occasion to discover the Restaurant of the Palais. A nice place with pretty reasonable prices considering the hype of the spot... 

Culture-Buzz & BuzzParadise on TV in Switzerland

As I mentionned it before, the Switzerland TV channel TSR (A Bon Entendeur) was in our offices few weeks ago regarding a reportage about buzz & viral marketing. It was a nice opportunity to present them Culture-Buzz.com & BuzzParadise.com, since the interest for buzz marketing is just starting in Switzerland. It is more than 3 years we already have an office there with Vanksen Group.If you want to have a look at the result, just watch the video below (in french only) :

Reportage sur le Buzz & Marketing Viral
Vidéo envoyée par culturebuzz

Fannysparty #21 : Lets meet the geek community!

Fanny, our geek queen and mobile & high tech consultant at Culture-Buzz is organizing her 21th Fannysparty this tuesday at La Suite in Paris. Just imagine something like 200 to 300 hundreds geeks, hightech gadgets fans, bloggers, gamers, pda addicts joining together for one night. Numerous brands such as Nokia, Apple, Sony,... are there just to be able to connect and present their new prototypes and products to this influential audience.

PS : I have been told that 3 TV channels will be there ;)

Recommandé par des Influenceurs.

Marketing1.0 VS 2.0 :BuzzParadise.com

Marketing1.0 VS 2.0 :BuzzParadise.com
Vidéo envoyée par culturebuzz

Quand une des chroniqueuses de Canal+ présente BuzzParadise.com (notre plateforme buzzmarketing), c'est une nouvelle démonstration que le marketing1.0 (Média, pub traditionnels & marketing de l’interruption) ne comprend pas grand chose au Marketing 2.0 (Marketing du Bouche à Oreille et Permission Marketing).

BuzzParadise (http://www.buzzparadise.com) permet à ses membres de tester de nouveaux produits (films, dvd, services, gsm,...) en avant première, de participer à des évènements exclusifs,... en permettant au passage aux marques de générer du bouche à oreille.

Il n’en fallait pas plus pour que notre chère chroniqueuse caricature à coups de raccourcis et de déformations. Amusant de voir une émission de TV (financée en forçant ses auditeurs à visionner des coupures publicités au milieu de ses programmes) s’offusquer d’une nouvelle approche marketing qui permet au consommateur de faire suivre ou non une information (commerciale certes) à un public ciblé (vs le rouleau compresseur indifférenciant des écrans pubs TV).

Voici donc quelques précisions et corrections pour répondre à la chronique caricaturale de Canal+ :
- Rien n’oblige nos influents à participer à une campagne ou à générer du bouche à oreille positif (une bonne critique sur un défaut à autant de valeur pour la marque pour améliorer son service ou produit).
- Les produits envoyés ne sont jamais récupérés quelque soient les avis retournés par les BuzzAngels!
- Indiquer que les consommateurs influents ne seraient que des « hommes sandwichs » sans capacité de jugement, revient au même que de dire que les journalistes ne sont pas capables d’avoir un avis après avoir été invité à tester un produit par une marque…

L'approche de BuzzParadise est nouvelle (et donc certainement imparfaite) mais évolue et doit continuer d'évoluer chaque jour mais le respect de nos membres est un des fondements mêmes de notre approche (cf nos 3 engagements)...

PS : Daphnée B., chroniqueuse chez Canal+ n'a jamais pris contact avec BuzzParadise pour préparer ce sujet. Nous tenons donc à lui signaler que nous sommes à sa disposition afin de lui donner plus de détail sur le marketing 2.0 qui semble encore bien obscur pour certains media. Cela leur évitera peut-être de sur-simplifier les choses, quitte à les dénaturer.

PS2 : Daphnée B. ne se renouvelle guère… On a déjà eu le droit au quasi-même sujet, toujours sur Canal+ il y a quelques mois.

Enfin sans rancune, cette émission a permis à 200 nouveaux BuzzAngels de rejoindre la communauté sur http://www.BuzzParadise.com ;) en une journée.

Plus d'info :
- Canal+
- http://www.buzzparadise.com
- Merci à Céline pour l'info
- Le même article sur Culture-Buzz.com

Open BC France : 3rd Birthday Party

The social network OpenBc, now rebranded as Xing (to be pronounced "cross-ing), was organizing a party last Saturday night in Paris at Le Cab to celebrate its 3rd birthday. Invited by Yann Mauchamp, OpenBc Country Manager for France, we had a jump with Greg and Swedish in Paris (if you are looking for someone smart speaking french, english and swedish,.. she is looking for a job...).

Among the nearly 500 people there, we came across Charles (exhausted by his new job in Fullsix), the Gaspanik Team (cool webtv, you should check it out), Richard (who espace from his work regarding the "Blog Emploi Challenge"), Peewee, Charles Nouyrit (now working for Group Reflect), Carlos Diaz, Laurent (ready to start a new business) Sophie, Julien, and Jeremy Dumont (crazy networker who organizes the Aperos Du Jeudi).

France : A future without Tobacco

20 Minutes, a French information print magazine just issued a very funny video. They have just try to imagine a reportage of what could be the situation in 2010, when cigarettes would have become illegal and smokers would be tracked as criminals by the police.

Source :  http://video.20minutes.fr/tabac/

We are the Web

When webusers fight for their rights and a free Internet...it becomes a really funny and cool video musical. Who are geek enough to identify all of the participants : PeterPan, Leslie Hall, Tron Guy, Dancing Baby,... ;)

Source : Embruns
More info : http://wearetheweb.org/

V for Vendetta /// The DVD & the viral game

Did you like the movie V for Vendetta? If the answer is yes, have a look at Culture-Buzz latest action : a viral game (http://vpourvendetta-lejeu.com) where you will be able to challenge your friends. The top 10 scores will win the collector edition of the DVD ;) This operation has been launched with the help of BuzzParadise (30 influentials bloggers have received the DVD and have been invited to help built the buzz around the DVD launch and the game).

6th "Museums Night" in Luxembourg

Once a year, Luxembourg opens all its museums until 1am during what is called "la nuit des musées" (Museum Night). It was a nice opportunity to discover the new modern art musem (Mudam) and its amazing building. I still have some trouble dealing with some of the "supposed" exposed master pieces... but I guess Art is question of perception.

I advise you too to visit the Fortress Museum. Build by Vauban, this castle has just been rebuilt... And it is pretty fun to visit a one mile underground secret passage only lighten with your cell phone screen ;)

Video of the Blog Party 2 with Wat.tv

Blog Party 2 with wat.tv

More than 250 bloggers met few days ago for the Blog Party (http://blog.party2.free.fr). Look at this video to have a short summary of the party... Adopt this video by copy and pasting the following code :



<div style="MARGIN-TOP: 25px; MARGIN-BOTTOM: 25px"><div style="WIDTH: 320px; TEXT-ALIGN: left"><style type="text/css"></style><iframe id="bgqoy9s1k7z4qy996km9q41a9elzed003712zv16" marginwidth="0" marginheight="0" src="http://www.wat.tv/blog/video/61538?key=bgqoy9s1k7z4qy996km9q41a9elzed003712zv16" frameborder="0" width="320" scrolling="no" height="256" style="BORDER-RIGHT: medium none; BORDER-TOP: medium none; MARGIN: 0px; BORDER-LEFT: medium none; WIDTH: 320px; BORDER-BOTTOM: medium none; HEIGHT: 256px"> </iframe><br /><span style="MARGIN-TOP: 0px"><a href="http://www.wat.tv/video/61538">Blog Party 2 avec wat.tv</a><br />Envoyé par <a href="http://www.wat.tv/kuma">kuma</a><br /></span></div></div>

Bestof Web# Site2Com by Othertoys

#2 reunion story
Envoyé par othertoys

When the Othertoys team (http://www.wat.tv/medias/tag/othertoys) have fun about advertising agencies, it is just to good! Discover their crzay team with the dumb technician Jojo, the pseudohype Art Director, the gay salesman who doesnt' sale anything, and the dictator boss ;)

Cris de blogueurs! Watshappening?!

Pour avoir la réponse et participez vous aussi au plus long cri du monde, rendez-vous sur http://www.watshappening.tv

Speaking at First Tuesday Luxembourg

First Tuesday Luxembourg invited me to speak about blog marketing and blog as a communication tool for businesses. It was nice to see that more and more people in Luxembourg are finally interested in the subject ;) Thanks again Steve for the invitation.

BlogParty : Bloggers in Paris

The BlogParty, last friday night in Paris was a big success. Sponsored par Wat.tv, it was a nice occasion to meet more than 250 bloggers! To name a few : Vinvin, Folie Privée, Fred de Mai, Darkplanneur, Virginie Talavera, Kylia, Christophe Ginisty, Bagatelles, Greg, ParcequeMoiAussi, la Gazette du Buzz, Nawal, Emery, Galienni, Fanny, Miss Blablabla... Dekablog just did a really cool video about the party here.